About Operations Research

Operations research is the application of advanced analytical methods to help make better decisions. Since its inception nearly 60 years ago, O.R. has contributed billions of dollars in benefits and savings to corporations, government, and the nonprofit sector.

See the types of challenges O.R. can address for you along with success stories.

Review the first steps to put O.R. to work for you.

Because the public is largely unacquainted with the sophisticated techniques used by operations researchers, INFORMS established a public relations department to educate those outside the profession. In In 2004, INFORMS introduced the "O.R.: The Science of Better" campaign to improve the visibility, identity, and image to key constituencies outside the discipline. The goal of the campaign is to make transparent and understandable the value of the discipline, thereby generating meaningful demand for what operations research can do.

Learn more about this uniquely powerful approach to decision making and find experts to help you at: www.scienceofbetter.org.

Members: Add yourself to the O.R. Professional Database -- the one-stop shop for potential clients seeking O.R. expertise at: http://www.orchampions.org/.