Six Lies of Big Data
Our InformationWeek 2013 Big Data Survey shows that some companies are making progress. For example, most have built the required infrastructure and support various roles, in terms of primary data users; about one-third say they encourage wide access to information for business users. However, when it comes to data acquisition and use models, the wheels start to fall off. There are major gaps in data analysis, even for the most common types of information: transaction data, system logs, email, CRM, Web analytics.
Worse, fewer than 10% of the respondents to our survey say that ideas for promising new data points are primarily driven by a collaborative or cross-functional team within their companies.
