2012 Analytics Conference Huntington Beach Keynote Presentations
Digital Analytics at the World’s Largest Online Marketplace
Presented by Bob Page, VP, Analytics Platform, eBay
Bob Page provides a peek inside the world's largest online marketplace for how big data is managed. He delivers some of the insights uncovered, lessons learned, and some thoughts on what lies ahead, both for eBay and the digital analytics industry.
Predicting the Present with Google Trends
Presented by Hal Varian, Chief Economist, Google
It is now possible to acquire real-time information in economic variables using various commercial sources. In this opening keynote talk, Hal Varian illustrates how one can use Google Trends data to measure the state of the economy in various sectors, and discusses some of the implications for research and policy.


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