INFORMS Insta-Poll Results: INFORMS (Almost) Official Definition of Analytics?

Various committees and subdivisions have coalesced around this definition: "Analytics - the scientific process of transforming data into insight for making better decisions." In last issue of eNews, we asked what you thought. You told us:
28%: I love it!
44%: I'm 80% OK but I would tweak it.
15%: I'm less than 50% OK and I would re-write extensively.
4%: I hate it.
9%: Why do we need an official definition of analytics?

Join your colleagues and weigh in on INFORMS' definition of analytics on OR Exchange.