Kilts-Nielsen Data Center Launch Announcement

Access to Nielsen consumer panel data from the Kilts-Nielsen Data Center can support your research agendas in the areas of marketing, economics, public policy, and more.
These data are provided through a new arrangement with Nielsen and the Kilts Center for Marketing at the University of Chicago Booth School of Business.
All tenure-track faculty and PhD students from accredited U.S. colleges and universities can apply for data access.
The first available data set, Consumer Panel Data, includes information on product purchases made by a panel of 40,000-60,000 households across all retail outlets, in all U.S. markets, and all Nielsen-tracked categories (including food, nonfood grocery items, health and beauty aids, and select general merchandise).
The Kilts-Nielsen Data Center is now accepting proposals online >
Read the press release >