Thursday, May 14th at 7 pm
Sabre Holdings Corporation Headquarters
Southlake, TX 76092
“Applying OR in Brazil to solve real world challenges with OPTMODEL from SAS”

Mary Grace Crissey
Analytics Marketing Manager at SAS

Abstract
This will be a non technical talk with Mary sharing some OR stories collected during her tenure in the marketing group at SAS. Included will be slides created by a SAS consultant who presented at the summer international INFORMS meeting - highlighting ways he won attention of Brazil business leaders with his Operations Research applications . Supply Chain was the obvious first choice – and Edgar went on to demonstrate improvements for clients in Cosmetics, Home appliances, Geographic info systems as well as Agribusiness & transportation. Software sales teams often emphasize ROI, but as those of us in the practitioner field know – benefits include much more than dollars saved. Combining Analytics with BI and selling to corporate IT departments can result in unexpected insights and as well as lessons learned. As a CPMS council officer, Mary welcomes inputs and discussion items from chapter members.

Mary Grace Crissey is the Analytics Marketing Manager at SAS where she promotes data and text mining along with optimization as she has done for 6 years now. It was 2002 when she “retired” from active duty with the US Air Force. Her military career included simulation studies on a CRAY supercomputer lab in New Mexico, decision policy guidance at the Pentagon, project management at R&D labs, teaching ROTC and leading an Operations Research group at the Air Force Personnel Center in San Antonio. Mary remains active in professional societies serving as ACM/SIGKDD publicity chair, IIE Work Perfect spotlight, 2 terms as an Edelman Judge, faculty senate rep from the Aerospace Studies Dept at the UW, INFORMS chapter president, and three years on the CPMS council as Secretary. Mary has a B.S. in Math from Univ of Washington, Seattle and a M.S. in OR from the Univ of Maryland, College Park. Mary lives in San Antonio, Texas with her husband and has two adult children.
Directions to Sabre

1) Sabre headquarters is at 3150 Sabre Dr, Southlake, TX 76092. Directions: Get on Hwy 114 heading towards Southlake. Exit Solana Blvd/Kirkwood Blvd. Turn right (coming from Dallas) or left (coming from Keller or Roanoke), heading north. You'll see the Sabre signs. If you end up over by the Marriott Solana, you're on the wrong side of the highway. More detailed directions are available at

http://www.sabre-holdings.com/aboutUs/locations/usDriving.html

2) The main security gates will be closed after 5 pm. You just need to drive up, push the intercom button, and explain that you're here for the INFORMS Group conference. The guard will remotely lift the gates. (There is no actual person manning the gate area. All the security people sit in some big room watching security camera video.)

3) After passing through the security gate, drive straight up the hill, following the road to the parking garage. Park anywhere.

4) Upon exiting the garage, you'll want to go to Bldg A, the one on your right. Go up the pathway; the entrance is on the right.

5) The conference room is on your right as you enter, Room A1/157 (Bldg A, first floor, room number 157). You should see INFORMS people milling around as you enter the door.

6) Attendees can call 817-713-7434 if they need help