INFORMS Society for Marketing Science

Overview

The major purpose of the ISMS is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.

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Announcements

Marketing Science Institute (MSI) celebrates 50 years of generating and disseminating knowledge

During 2011, the Marketing Science Institute (MSI) celebrates 50 years of generating and disseminating knowledge—based on rigorous research—that advances the theory, science, and practice of marketing. We are celebrating with activities designed to stimulate global conversations about marketing challenges and opportunities in the years ahead.

 

January - February 2011 issue of Marketing Science is available online

 

November - December 2010 issue of Marketing Science is available online

 

Inaugural ISMS Doctoral Dissertation Award Competition: Winners Announced - October 19, 2010

The winners of the 2010 Inaugural ISMS Doctoral Dissertation Award Competition have been selected. The winners are:

Mazakazu Ishihara, University of Toronto.
Baojun Jiang, Carnegie Mellon University.
Pranav Jindal, University of Chicago.

 

Foundation and Trends in Marketing

Foundations and Trends® in Marketing (www.nowpublishers.com/mkt) will publish high-quality survey and tutorial monographs of the field using modern techniques to enable both instant linking to the primary research in its electronic form. Foundations and Trends® in Marketing combines the verification of the peer-review of journals, the high usage of reference works, and the pedagogy of textbooks.

 

ISMS 2011 Doctoral Dissertation Proposal Competition

The INFORMS Society for Marketing Science (ISMS) is pleased to announce its ISMS 2011 Doctoral Dissertation Proposal Competition. This dissertation proposal competition is held annually and recognizes the best doctoral dissertation proposals on important marketing issues. Through this Call for Dissertation Proposals, we seek proposals relevant to marketing science, theory, and practice.

Full details are available in the awards section.

 

Call for Nominations for the Bass and Little Awards

The INFORMS Marketing Science Society Advisory Board is accepting nominations for the 2010 Frank M. Bass award.

For full details, visit the Awards section.

 

Call for Nominations: 2010 John D. C. Little Award

The INFORMS Marketing Science Society Advisory Board is accepting nominations for the 2010 John D. C. Little award. The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.

Full details are available in the awards section.

 

Call for Nominations: 2011 Long Term Impact Award

The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is to be given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing.

Full details are available in the awards section.

 

Call for Nominations: ISMS Marketing Science Fellows 2011

The ISMS Fellows selection committee would like to solicit nominations for the 2011 ISMS Fellows award. Nominations should be emailed to Chuck Weinberg (Weinberg@sauder.ubc.ca), who is the current chair of the selection committee. Please use the subject heading Fellows Nomination.

Full details are available in the awards section.

 

CALL FOR SUBMISSIONS THE 2011-12 GARY L. LILIEN ISMS-MSI PRACTICE PRIZE COMPETITION

The INFORMS Society for Marketing Science and the Marketing Science Institute solicit entries for the 2011-12 Practice Prize Competition, the culmination of which will take place at the:

2011-12 Marketing Science Practice Conference at the University of Maryland, Washington, D.C.. Campus, December 9-10, 2011

 

Preyas Desai elected as new Editor In Chief of Marketing Science

The INFORMS board has approved the appointment of Preyas Desai as the new Editor In Chief of Marketing Science as of January 1, 2011. Preyas is currently the Spencer R. Hassell Professor of Business Administration, Fuqua School of Business, Duke University. Preyas will step down from the position of Marketing Departmental co-Editor for Management Science. Further announcement about Management Science transition will follow.

 

Winners of 2009 William F. O'Dell Award

Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart, for their article “Valuing Customers which appeared in the Journal of Marketing Research 2004. This award is given to a paper published in JMR that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Sunil Gupta is Edward W. Carter Professor of Business Administration, Harvard Business School. Donald R. Lehmann is George E. Warren Professor of Business, Columbia University. Jennifer Ames Stuart is Director of Marketing, Bayer Healthcare, Consumer Care Division.

 

Winner of 2009 Paul E. Green Award

Anand Bodapati for his published paper “Recommendation Systems with Purchase Data” (JMR 2008). This award is given to the paper that shows or demonstrates the most potential to contribute significantly to the practice of marketing research. Anand V. Bodapati is an Associate Professor, UCLA Anderson School of Management.

 

Tulin Erdem has become the New Editor for Journal of Marketing Research

Professor Tulin Erdem has been selected to be the next Editor of Journal of Marketing Researchand she takes up her new role from July 1, 2009. Professor Erdem is currently the Leonard N. Stern Professor of Business Administration and Professor of Marketing in the Stern School of Business at New York University. By being selected, she also becomes the first female to be named as the editor of JMR. Tulin Erdem obtained her doctorate degree from University of Alberta and joined the Haas School of Business at the University of California at Berkeley. She has done research in a number of areas including dynamic structural choice models, advertising, brand equity measurement, studying the effectiveness of marketing mix variables, and decision making under uncertainty.

 

New Marketing Department Editors appointed for Management Science

Pradeep Chintagunta and Preyas Desai have been appointed Marketing Department Editors for Management Science. They take over from Jagmohan Raju who was the previous department editor for the past six years. Professor Pradeep Chintagunta is the Robert Law Professor of Marketing at the The University of Chicago Booth School of Business. He earned his PhD in marketing from Northwestern University and hasin 1990. Pradeep K. Chintagunta conducts research into the analysis of household purchase behavior, pharmaceutical markets, and technology products. Professor Preyas S. Desai is a Professor of Business Administration in the Marketing Department at Fuqua School of Business, Duke University. He obtained his MS and Ph.D. from Carnegie Mellon University. His research interests include management of distribution channels, marketing of durable goods, and segmentation and price discrimination.

 

Ruth N. Bolton Named 2009-11 MSI Executive Director

At the April 2009 Trustees Meeting, it was announced that Ruth N. Bolton will be MSI Executive Director for 2009-11. She succeeds Russell S. Winer of New York University, and will begin her MSI appointment in July 2009. As Executive Director, she will oversee the quality and content of MSI-sponsored research, and will facilitate the matching of research interests between MSI’s corporate members and academics from some 200 universities around the world. Most recently, Bolton was Professor of Marketing, W.P. Carey Chair in Marketing, at the W.P. Carey School of Business, Arizona State University.

 

New IRI Academic Data Set

Information Resources, Inc. (IRI) has just released an extensive set of data for academic research use. This is 5 years of store scanner data and panel data for 30 large categories, and some TNS advertising data on two categories.

This data set was prepared with advice and prodding from Carl Mela (Duke) and Bart Bronnenberg (Tilburg). Arvid Johnson, now at Dominican University, was instrumental in moving this project forward while at IRI.

More information about this data set can found at: http://us.infores.com/academic

 

Vithala R. Rao received the 2008 Charles Coolidge Parlin Marketing Research Award

The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) announce the annual call for nominations for the 2008 Charles Coolidge Parlin Marketing Research Award. The award was established in 1945 by the Philadelphia Chapter of the AMA and The Wharton School in association with the Curtis Publishing Company to honor persons who have made outstanding contributions to the field of marketing research. Established as a memorial to Charles Coolidge Parlin, who is recognized as a founder of marketing research, The Parlin Award is today a preeminent national honor. Nominees may be either practitioners or academicians in the field of marketing research who meet the following award criteria (as adopted by the Parlin Board of Governors, September 1996).

 

ISMS announces inaugural fellows of Marketing Science at 2008 Marketing Science Conference

ISMS Fellow Award recognizes cumulative long term contribution to the mission of ISMS. The mission of ISMS is “…to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” Congratulations to: Frank M. Bass, John R. Hauser, Gary L. Lilien, John D.C. Little, David B. Montgomery, Donald Morrison, Steven M. Shugan, Richard Staelin, Charles B.Weinberg and Russell S. Winer.(more)

 

Gary L. Lilien Reciptient of the Irwin / McGraw-Hill / American Marketing Association Distinguished Marketing Educator Award for 2008.

The award is the highest honor a marketing educator can receive. The primary criterion for this award is that its recipient be universally acknowledged as a long-standing leader in marketing education.

 

Roland Rust was named a Distinguished University Professor.

He is the only Smith School professor ever to achieve that recognition at the University of Maryland.

 

Eric Bardlow Named as the new Editor for Marketing Science

The search committee is pleased to announce that the next editor of Marketing Science will be Eric T. Bradlow, The K.P. Chao Professor; Professor of Marketing, Statistics, and Education at the Wharton School, University of Pennsylvania. Eric was the unanimous and enthusiastic choice of the committee for the position.

34th Annual INFORMS Marketing Science Conference

June 7-9, 2012
Boston University’s School of Management
Westin Copley Place
Boston, Massachusetts
Conference Website »

Houston Conference

Key Contacts

Scot Neslin
President
Amos Tuck School of Business Administration,
Dartmouth College

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