Overview
The major purpose of the ISMS is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.
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Announcements
| Marketing Science Institute (MSI) celebrates 50 years of generating and disseminating knowledge During 2011, the Marketing Science Institute (MSI) celebrates 50 years of generating and disseminating knowledge—based on rigorous research—that advances the theory, science, and practice of marketing. We are celebrating with activities designed to stimulate global conversations about marketing challenges and opportunities in the years ahead. |
| January - February 2011 issue of Marketing Science is available online |
| November - December 2010 issue of Marketing Science is available online |
| Inaugural ISMS Doctoral Dissertation Award Competition: Winners Announced - October 19, 2010 The winners of the 2010 Inaugural ISMS Doctoral Dissertation Award Competition have been selected. The winners are:
Mazakazu Ishihara, University of Toronto. |
| Foundation and Trends in Marketing Foundations and Trends® in Marketing (www.nowpublishers.com/mkt) will publish high-quality survey and tutorial monographs of the field using modern techniques to enable both instant linking to the primary research in its electronic form. Foundations and Trends® in Marketing combines the verification of the peer-review of journals, the high usage of reference works, and the pedagogy of textbooks. |
| ISMS 2011 Doctoral Dissertation Proposal Competition The INFORMS Society for Marketing Science (ISMS) is pleased to announce its ISMS 2011 Doctoral Dissertation Proposal Competition. This dissertation proposal competition is held annually and recognizes the best doctoral dissertation proposals on important marketing issues. Through this Call for Dissertation Proposals, we seek proposals relevant to marketing science, theory, and practice. Full details are available in the awards section. |
| Call for Nominations for the Bass and Little Awards The INFORMS Marketing Science Society Advisory Board is accepting nominations for the 2010 Frank M. Bass award. For full details, visit the Awards section. |
| Call for Nominations: 2010 John D. C. Little Award The INFORMS Marketing Science Society Advisory Board is accepting nominations for the 2010 John D. C. Little award. The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal. Full details are available in the awards section. |
| Call for Nominations: 2011 Long Term Impact Award The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is to be given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. Full details are available in the awards section. |
| Call for Nominations: ISMS Marketing Science Fellows 2011 The ISMS Fellows selection committee would like to solicit nominations for the 2011 ISMS Fellows award. Nominations should be emailed to Chuck Weinberg (Weinberg@sauder.ubc.ca), who is the current chair of the selection committee. Please use the subject heading Fellows Nomination. Full details are available in the awards section. |
| CALL FOR SUBMISSIONS THE 2011-12 GARY L. LILIEN ISMS-MSI PRACTICE PRIZE COMPETITION
The INFORMS Society for Marketing Science and the Marketing Science Institute solicit entries for the 2011-12 Practice Prize Competition, the culmination of which will take place at the: |
| Preyas Desai elected as new Editor In Chief of Marketing Science
The INFORMS board has approved the appointment of Preyas Desai as the new Editor In Chief of Marketing Science as of January 1, 2011. Preyas is currently the Spencer R. Hassell Professor of Business Administration, Fuqua School of Business, Duke University. Preyas will step down from the position of Marketing Departmental co-Editor for Management Science. Further announcement about Management Science transition will follow. | |
| Winners of 2009 William F. O'Dell Award
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart, for their article “Valuing Customers which appeared in the Journal of Marketing Research 2004. This award is given to a paper published in JMR that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Sunil Gupta is Edward W. Carter Professor of Business Administration, Harvard Business School. Donald R. Lehmann is George E. Warren Professor of Business, Columbia University. Jennifer Ames Stuart is Director of Marketing, Bayer Healthcare, Consumer Care Division. | ||
| Winner of 2009 Paul E. Green Award
Anand Bodapati for his published paper “Recommendation Systems with Purchase Data” (JMR 2008). This award is given to the paper that shows or demonstrates the most potential to contribute significantly to the practice of marketing research. Anand V. Bodapati is an Associate Professor, UCLA Anderson School of Management. | ||
| Tulin Erdem has become the New Editor for Journal of Marketing Research
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| New Marketing Department Editors appointed for Management Science
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| Ruth N. Bolton Named 2009-11 MSI Executive Director
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| New IRI Academic Data Set Information Resources, Inc. (IRI) has just released an extensive set of data for academic research use. This is 5 years of store scanner data and panel data for 30 large categories, and some TNS advertising data on two categories. This data set was prepared with advice and prodding from Carl Mela (Duke) and Bart Bronnenberg (Tilburg). Arvid Johnson, now at Dominican University, was instrumental in moving this project forward while at IRI. More information about this data set can found at: http://us.infores.com/academic | ||
| Vithala R. Rao received the 2008 Charles Coolidge Parlin Marketing Research Award
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| ISMS announces inaugural fellows of Marketing Science at 2008 Marketing Science Conference
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| Gary L. Lilien Reciptient of the Irwin / McGraw-Hill / American Marketing Association Distinguished Marketing Educator Award for 2008.
The award is the highest honor a marketing educator can receive. The primary criterion for this award is that its recipient be universally acknowledged as a long-standing leader in marketing education. | ||
| Roland Rust was named a Distinguished University Professor.
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| Eric Bardlow Named as the new Editor for Marketing Science
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Professor Tulin Erdem has been selected to be the next Editor of Journal of Marketing Researchand she takes up her new role from July 1, 2009. Professor Erdem is currently the Leonard N. Stern Professor of Business Administration and Professor of Marketing in the Stern School of Business at New York University. By being selected, she also becomes the first female to be named as the editor of JMR. Tulin Erdem obtained her doctorate degree from University of Alberta and joined the Haas School of Business at the University of California at Berkeley. She has done research in a number of areas including dynamic structural choice models, advertising, brand equity measurement, studying the effectiveness of marketing mix variables, and decision making under uncertainty.
At the April 2009 Trustees Meeting, it was announced that Ruth N. Bolton will be MSI Executive Director for 2009-11. She succeeds Russell S. Winer of New York University, and will begin her MSI appointment in July 2009. As Executive Director, she will oversee the quality and content of MSI-sponsored research, and will facilitate the matching of research interests between MSI’s corporate members and academics from some 200 universities around the world. Most recently, Bolton was Professor of Marketing, W.P. Carey Chair in Marketing, at the W.P. Carey School of Business, Arizona State University.
The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) announce the annual call for nominations for the 2008 Charles Coolidge Parlin Marketing Research Award. The award was established in 1945 by the Philadelphia Chapter of the AMA and The Wharton School in association with the Curtis Publishing Company to honor persons who have made outstanding contributions to the field of marketing research. Established as a memorial to Charles Coolidge Parlin, who is recognized as a founder of marketing research, The Parlin Award is today a preeminent national honor. Nominees may be either practitioners or academicians in the field of marketing research who meet the following award criteria (as adopted by the Parlin Board of Governors, September 1996).
ISMS Fellow Award recognizes cumulative long term contribution to the mission of ISMS. The mission of ISMS is “…to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” Congratulations to: Frank M. Bass, John R. Hauser, Gary L. Lilien, John D.C. Little, David B. Montgomery, Donald Morrison, Steven M. Shugan, Richard Staelin, Charles B.Weinberg and Russell S. Winer.(more)
He is the only Smith School professor ever to achieve that recognition at the University of Maryland.
The search committee is pleased to announce that the next editor of Marketing Science will be Eric T. Bradlow, The K.P. Chao Professor; Professor of Marketing, Statistics, and Education at the Wharton School, University of Pennsylvania. Eric was the unanimous and enthusiastic choice of the committee for the position.