INFORMS Society for Marketing Science

Practitioners

Practitioners Conferences & Call for Papers

  • ISMS Practice Prize DVD's
    DVD’s with exciting case studies of Innovative marketing science in action. These are professional presentations (PPTs included), which are Ideal case studies and classroom examples.

Past Conferences

The INFORMS Society on Marketing Science - The Practice and Impact of Marketing Science 2007 Conference

The Wharton School, Philadelphia, PA, October 14-16, 2007
The objective of the conference is to bring together and align emerging marketing science approaches to real marketing problems with marketing actions in fast-changing competitive landscapes.

BEST PRACTICES

  • MSI - A unique, not-for-profit institute established as a bridge between businesses and academia.

MARKETING TOOLS

  • AMA Marketing Tools - Various marketing tools in a wide range of areas
  • KnowThis.com - Knowledge source for market research, marketing plans, internet marketing, marketing careers & more
  • MarketingNorthAmerica.com - Comprehensive Resource Directory for Marketing Professionals
  • MarketingProfs.com - Marketing Know-How from Professors and Professionals
  • MktgEng.com - Marketing Engineering Applicationf for implementing marketing strategies and tactics
  • Sawtooth Software - Conjoint Analysis, Computer/Web Interviewing and Quantitative Marketing Research
  • Harvest Customer Value - Understanding and applying Customer-Value Based Segmentation

MARKETING RESEARCH COMPANIES

  • Information Resournces Inc. (IRI) - Leading sales and marketing research partner in the expanding global consumer goods industry. IRI provides international data services with data delivered in consistent formats and supported by an international service team.
  • ACNielsen - World's leading marketing information company providing market research, information, analysis and insights to the consumer products and service industries.

CAREERS

34th Annual INFORMS Marketing Science Conference

June 7-9, 2012
Boston University’s School of Management
Westin Copley Place
Boston, Massachusetts
Conference Website »

Houston Conference

Key Contacts

Scot Neslin
President
Amos Tuck School of Business Administration,
Dartmouth College

Upcoming INFORMS Events