Marketing Science
Marketing Science, at the upper echelon of business and marketing journals, addresses current questions in marketing and introduces cutting-edge research as well as new insights and approaches to current marketing-related problems. Research is supported by detailed results prepared through rigorous scientific methodology and reviewed by prestigious scholars in the field of marketing science.
The audience for Marketing Science includes academics in business schools and marketing professionals who use sophisticated analysis to perform market research.
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Other subjects include models of consumer perceptions, purchasing behavior, electronic commerce, market research, and interaction between manufacturers and retailers.
"BusinessWeek continues to include four INFORMS journals (Marketing Science, Operations Research, Management Science, and Information Systems Research) among the top 20 journals valued by business school deans and academic program directors."
Frequency: Bimonthly
ISSN: 0732-2399 (Print), 1526-548X (Online)
Institute for Scientific Information (Thomson ISI)
Social Science Citation Index (SSCI) category: Business
2011 Impact Factor: 2.36
5-Year Impact: 3.007
Subscribe to: Marketing Science
Editor-in-Chief
2013–2011: Preyas S. Desai – desai@duke.edu
2010–2008: Eric Bradlow
2007–2005; 2004-2002: Steven Shugan
2001–1998: Brian Ratchford
1997–1995: Richard Staelin
1994–1992; 1991-1989: John Hauser
1988–1983: Subrata Sen
1982: Donald G. Morrison
Marketing Science Special Issues
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"User-Generated Content (UGC)"
edited by Peter S. Fader, Russell S. Winer
