INFORMS Releases

BALTIMORE, MD, April 09, 2024 – Do market researchers still need to conduct original research using human participants in their work? Not always, according to a new study, which found that thanks to the increasing sophistication of large language models (LLMs), human participants can be substituted with LLMs and still generate similar outputs as those generated from human surveys.

BALTIMORE, MD, April 2, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

• New Research Finds COVID-19 Lockdowns Should Have Come Earlier, People Don’t Take Them Seriously (INFORMS journal Manufacturing & Service Operations Management)
• Utilizing Data and Analytics in Wildfire Response: The New Framework That Could Enhance Efficiency in Response and Policies (INFORMS journal Information Systems Research)
• Are You a Woman Applying for a Job? If the Founder is a Girl-Dad, You Have a Better Shot at Getting Hired! (INFORMS journal Management Science)
• New Research Identifies Ways to Reduce Energy Consumption Costs of Electric Vehicles by Looking at Driver Speeds (INFORMS journal Transportation Science)

BALTIMORE, MD, March 25, 2024 – Four INFORMS members have been elected to the National Academy of Engineering (NAE). Antonio Conejo is a professor in integrated systems engineering at The Ohio State University. Martha Grabowski is the McDevitt Distinguished Chair in Information Systems, Information Systems Program Director and professor of information systems in the Madden College of Business and Economics at Le Moyne College. Patricia Mokhtarian is a Clifford and William Greene Jr. Professor in the School of Civil and Environmental Engineering at the Georgia Institute of Technology. Stephen Wright is a George B. Dantzig Professor of computer sciences at the University of Wisconsin-Madison.

BALTIMORE, MD, March 11, 2024 – In business and in life, the power of mentorship has long been understood, but how important is it that your mentor look like you? This question was at the center of a new study, which specifically found that mentor gender has a powerful impact on female entrepreneurs.

BALTIMORE, MD, March 5, 2024 – New research in the INFORMS journal Marketing Science has found that companies and brands that have aligned themselves with Black Lives Matter (BLM) suffered a negative impact at the hands of consumers.