Analytics
The Analytics Section of INFORMS is focused on promoting the use of data-driven analytics and fact-based decision making in practice. The Section recognizes that analytics is seen as both (i) a complete business problem solving and decision making process, and (ii) a broad set of analytical methodologies that enable the creation of business value. To this purpose, the Section promotes the integration of a wide range of analytical techniques and the end-to-end analytics process. It will support activities that illuminate significant innovations and achievements in specific steps and/or in the execution of the process as a whole, where success is defined by the impact on the business.
About the Community
We recognize that analytics is defined by three categories:
Descriptive analytics
- Prepares and analyzes historical data
- Identifies patterns from samples for reporting of trends
Predictive analytics
- Predicts future probabilities and trends
- Finds relationships in data that may not be readily apparent with descriptive analysis
Prescriptive analytics
- Evaluates and determines new ways to operate
- Targets business objectives
- Balances all constraints
While analytics includes all three categories, the Analytics Section of INFORMS will focus primarily on predictive and prescriptive analytics and will develop an understanding of the analytics process that can be described and communicated in ways that enable organizations to be able to either engage in using analytics more effectively and/or in moving up the analytics maturity path.
Management Insights
Keep up to date on the practice relevance of each article in INFORMS premier journal Management Science. These plain-English analytics updates are written by CPMS Secretary and Analytics Section President, Michael F. Gorman.
Contact
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Michael F. Gorman, Ph.D
University of Dayton
School of Business
937-229-3382Join Online
Join the Analytics SectionJoin with PDF
Analytics Section Application
(Members who have paid memberships through 2012 should call the INFORMS office to add this section.)
- Community Website: http://analytics.section.informs.org
