Marketing Science
About the Community
Purpose: The major purpose of the ISMS is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.
Conference: Marketing Science Conference (Annual)
Journal: Marketing Science
Contact
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Kannan Srinivasan, (President)
Carnegie Mellon University
(412) 268-8840 - Community Website: http://marketing.society.informs.org
