Get Ready for Mobile “Stores on Wheels.” New Research Shows They Can Outperform Traditional Retail Stores
As retailers increasingly embrace artificial intelligence (AI), robotics and autonomous vehicles, a new retail model is beginning to emerge: mobile stores that drive directly to customers instead of waiting for customers to come to them.
New research published in the INFORMS journal Manufacturing & Service Operations Management finds that retailers operating fleets of mobile “stores on wheels” can outperform traditional fixed-location stores by continuously relocating to areas of highest demand while simultaneously learning where future demand is likely to occur.


