News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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The INFORMS Analytics+ Conference showcased how companies are turning advanced analytics and AI into measurable operational results

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Museums take this educational role seriously, and many institutions understand the need to sustain and broaden their appeal. “They used to be these big ivory towers of knowledge and history and thought and art,” said Hilary Knight, director of Change& in London and former director of digital at Tate. “Museums themselves are changing their role to be centers for discussion and encounter and to be much more participatory.”

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Media Coverage

American teenagers start their school day too early.

Medical experts have been clear for years: sleep cycle changes during puberty make it hard for teenagers to learn in the early morning. Later school start times have been linked to better sleep, improved mental health, stronger academic performance and even safer driving.

Most school district leaders know about this problem and care about fixing it. But changing the schedule can feel operationally impossible.

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AI-Generated Ads Dramatically Outperform Human Designers in Live Campaign

News Release, August 13, 2026

The common belief throughout the marketing and advertising world is that generative AI can produce striking visuals, but it struggles to match the performance and brand discipline of skilled human designers. New research published in the INFORMS journal Marketing Science challenges that assumption, finding that a carefully designed AI system can outperform visuals created by humans, and it can outperform designs created by another AI model that was optimized solely on the basis of aesthetics.

The study, “Leveraging Generative AI to Create Visual Content in Digital Advertising,” was authored by Remi Daviet of INSEAD and Yohei Nishimura of the Wisconsin School of Business at the University of Wisconsin–Madison. They used active-learning engine as part of a live campaign to solve the problems of finding high-performing AI images while making sure to keep them on-brand and effective.

In the foreground on a table is an analog alarm clock. A young woman places her hand on the top, as if to silence it. She is in bed behind the clock, eyes closed, wearing a bright marigold shirt. Her bedding is grey.

Teens Need Sleep. Schools Can Afford to Give It to Them.

RealClearEducation, August 12, 2026

American teenagers start their school day too early.

Medical experts have been clear for years: sleep cycle changes during puberty make it hard for teenagers to learn in the early morning. Later school start times have been linked to better sleep, improved mental health, stronger academic performance and even safer driving.

Most school district leaders know about this problem and care about fixing it. But changing the schedule can feel operationally impossible.

A convoy of supply trucks in shades of olive drive across the frame through a field.

Department of War needs to make sure AI supply chain mapping can’t be exploited by America’s enemies

American Journal of Transportation, August 11, 2026

President Trump recently signed Executive Order 14415, “Securing America’s Defense Supply Chains and Ensuring Domestic Acquisition of Critical Materials”, which states that “the United States must secure its supply chains against physical, cyber, and economic subversion”, and that finished equipment and “the critical materials and components necessary to manufacture, maintain, sustain, and repair that equipment, are sourced domestically or from allied nations.” Among other provisions, the Executive Order states that the Department of War will, with the help of the defense industrial base, engage in supply chain mapping and illumination that will “map national security vulnerabilities as they relate to the sourcing of key raw materials or other links in the supply chain, using any tools and technologies to include artificial intelligence to assist in doing so.”

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Instagram boss Adam Mosseri says he’s ‘definitely pro’ wearing shorts into the office as Gen Z gets slammed for dressing inappropriately for work

Fortune, July 8, 2026

With another sweltering summer pushing office thermostats to their limits, a new workplace debate is heating up: Should employees be allowed to wear shorts to work? Instagram's boss, Adam Mosseri, recently weighed in that he doesn't see the problem.

"I'm pro. But not everyone can pull them off, and not all shorts are created equal," Mosseri said on a recent episode of the Throwing Fits podcast. "I'm definitely a pro. When it hits, it hits. But, when it misses…"

While Silicon Valley has always been known for its more casual workplace culture—with some startups even encouraging people to forgo shoes—Mosseri's comments come as employers continue to wrestle with evolving workplace expectations, particularly among younger workers who increasingly view self-expression as compatible with professionalism. 

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Why These AI Certifications Are Quietly Reshaping Your Career Path

The Edvocate, August 5, 2026

While not exclusively an AI certification, the Certified Analytics Professional (CAP) credential from INFORMS (The Institute for Operations Research and the Management Sciences) is absolutely critical for anyone looking to lead or manage AI initiatives. Why? Because AI, at its core, is about leveraging data to make better decisions. CAP certifies your ability to frame business and analytics problems, manage data, build models, deploy and maintain models, and communicate results effectively. It’s about the full lifecycle of an analytics project, of which AI is a significant component.

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