Case—Bidding on Priceline

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Chris K. Anderson - cfa9@cornell.edu
School of Hotel Administration, Cornell University, Ithaca, New York 14850
John G. Wilson - jwilson@ivey.uwo.ca
Richard Ivey School of Business, University of Western Ontario, London, Ontario, N6A 315 Canada
Gouren Zhang - gzhang@ivey.uwo.ca
Richard Ivey School of Business, University of Western Ontario, London, Ontario, N6A 315 Canada

Key words
auctions; pricing

History
Received: April 2007; accepted: July 2008. This paper was with the authors 4 months for 2 revisions.

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Citation Information
Anderson, C. K., J. G. Wilson, G. Zhang. 2008. Case—Bidding on Priceline. INFORMS Trans. Ed. 9(1) 37-39. Available online at http://ite.pubs.informs.org/.

DOI: 10.1287/ited.1080.0016cs