Case—MotherLand Air: Using Experiential Learning to Teach Revenue Management Concepts

Richard Metters - richard_metters@bus.emory.edu
Goizueta Business School, Emory University, Atlanta, Georgia 30322
Vicente Vargas - vavargas@sandiego.edu
School of Business Administration, University of San Diego, San Diego, California 92110
Sherry Weaver - sherry.weaver@haskayne.ucalgary.ca
Haskayne School of Business, University of Calgary, Calgary, Alberta T2N 1N4, Canada

Abstract

The MotherLand Air case and game provide students with a first-hand experience in revenue management. The game is conducted in the classroom, and students, who have the opportunity to prepare in advance, work in teams. During the exercise, students make and revise pricing and protection-level decisions over a six-month, predeparture time horizon for two simulated flights. The case provides an introduction to nested reservation systems and overbooking and pricing polices.

Key words
yield management; revenue management; experiential learning

History
Received: May 2008; accepted: December 2008. This paper was with the authors 2 months for 2 revisions.

Download the PDF
10.1287/ited.9.3.124

• Case Article
  
• Case
• Teaching Note (visit the Case Teaching Notes and Other Restricted Materials page to download this PDF)

Supplementary Materials

• MotherLandStudents.xls
• MotherLandAirInClass.xls, MotherLandAirTN.xls (visit the Case Teaching Notes and Other Restricted Materials page to download these files)

Citation Information
Metters, R., V. Vargas, S. Weaver. 2009. Case—MotherLand Air: Using Experiential Learning to Teach Revenue Management Concepts. INFORMS Trans. Ed. 9(3) 124-134. Available online at http://ite.pubs.informs.org/.

DOI: 10.1287/ited.1090.0028ca