Case—Revenue Management at Harrah's Entertainment, Inc.
Narendra Agrawal - nagrawal@scu.edu
Department of Operations and Management Information Systems, Leavey School of Business, Santa Clara University, Santa Clara, California 95053
Morris A. Cohen - cohen@wharton.upenn.edu
Operations and Information Management Department, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
Noah Gans - gans@wharton.upenn.edu
Operations and Information Management Department, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
Abstract
Harrah's Entertainment operates a highly diversified network of gambling facilities in the United States and the United Kingdom. This case introduces students to Harrah's use of price controls for hotel revenue management: how it works, how it integrates with Harrah's Total Rewards loyalty card, and how it might be changed. Within the context of a course on revenue management or service operations, the case can be used effectively to discuss principles of revenue management and to demonstrate the use of a number of quantitative analysis techniques to design and optimize revenue management systems.
Key words
revenue management; gaming industry; clearing prices; bid prices; hotels
History
Received: May 2008; accepted: January 2009. This paper was with the authors 5 months for 1 revision.
Download the PDF
10.1287/ited.9.3.158
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Case
- Teaching Note (visit the Case Teaching Notes and Other Restricted Materials page to download this PDF)
Supplementary Materials
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HarrahsCaseData.xls
- HarrahsInstructorSpreadsheet.xls (visit the Case Teaching Notes and Other Restricted Materials page to download this file)
Citation Information
Agrawal, N., M. A. Cohen, N. Gans. 2009. Case—Revenue Management at Harrah's Entertainment, Inc. INFORMS Trans. Ed. 9(3) 158-179. Available online at http://ite.pubs.informs.org/.
DOI: 10.1287/ited.1090.0031ca
