Editorial Board

Associate Editors
Bart J. Bronnenberg Tilburg University	Dmitri Kuksov Washington University in St. Louis	Duncan Simester Massachusetts Institute of Technology
Yuxin Chen Northwestern University	Gary L. Lilien Pennsylvania State University	K Sudhir Yale University
Anne T. Coughlan Northwestern University	Puneet Manchanda University of Michigan	Gerard Tellis University of Southern California
Jean-Pierre Dube University of Chicago	Leigh McAlister University of Texas at Austin	Christophe Van den Bulte University of Pennsylvania
Peter S. Fader University of Pennsylvania	Sanjog Misra University of Rochester	J. Miguel Villas-Boas University of California, Berkeley
Fred Feinberg University of Michigan	Chakravarthi Narasimhan Washington University	Michel Wedel University of Maryland
Teck-Hua Ho University of California, Berkeley	Scott A. Neslin Dartmouth College	Z. John Zhang University of Pennsylvania
Ganesh Iyer University of California, Berkeley	Gary Russell University of Iowa
Barbara Kahn University of Pennsylvania	Greg Shaffer University of Rochester


Editorial Board
Kusum L. Ailawadi Dartmouth College	Liang Guo Hong Kong University of Science and Technlogy	Amit Pazgal Rice University
Wilfred Amaldoss Duke University	Sachin Gupta Cornell University	Devavrat Purohit Duke University
Eric T. Anderson Northwestern University	Sunil Gupta Harvard University	Ram C. Rao University of Texas at Dallas
Rick L. Andrews University of Delaware	Wesley Hartmann Stanford University	Vithala R. Rao Cornell University
Asim Ansari Columbia University	Eman Haruvy University of Texas at Dallas	Werner J. Reinartz University of Cologne
Anocha Aribarg University of Michigan	Chuan He University of Colorado at Boulder	John H. Roberts University of New South Wales, London Business School
Neeraj Arora University of Wisconsin	Guenter Hitsch University of Chicago	Miklos Sarvary INSEAD
Subramanian Balachander Purdue University	Charles Ingene University of Mississippi	Seethu Seetharaman Washington University
Barry L. Bayus University of North Carolina at Chapel Hill	J. Jeffrey Inman University of Pittsburgh	Raj Sethuraman Southern Methodist University
David R. Bell University of Pennsylvania	Sanjay Jain Texas A&M University	Ron Shachar IDC Israel
Eyal Biyalogorsky IDC Herzliya	Wolfgang Jank University of Maryland	Venky Shankar Texas A&M University
Peter Boatwright Carnegie Mellon University	Ajay Kalra Rice University	Jiwoong Shin Yale University
Anand Bodapati University of California, Los Angeles	Pallassana (P.K.) Kannan University of Maryland	Jeff Shulman University of Washington, Seattle
Douglas Bowman Emory University	Oded Koenigsberg Columbia University	Sivaramakrishna Siddarth University of Southern California
Michael Braun Massachusetts Institute of Technology	Praveen Kopalle Dartmouth College	Vishal Singh New York University
Randolph E. Bucklin University of California, Los Angeles	Laura Kornish University of Colorado	David Soberman University of Toronto
Tony Haitao Cui University of Minnesota	Aradhna Krishna University of Michigan	Shuba Srinivasan Boston University
Peter Danaher Monash University	Lakshman Krishnamurthi Northwestern University	Jan-Benedict Steenkamp University of North Carolina
Martin de Jong Erasmus University	Nanda Kumar University of Texas at Dallas	Stefan Stremersch Erasmus University and IESE Business School
Martin G. Dekimpe Tilburg University, Catholic University Leuven	V. Kumar Georgia State University	Baohong Sun Cheung Kong Graduate School of Business (New York)
Min Ding Pennsylvania State University	Donald R. Lehmann Columbia University	Rajiv Surendra National University of Singapore
Michaela Draganska Stanford University	Yong Liu University of Arizona	Olivier Toubia Columbia University
Anthony Dukes University of Southern California	Dina Mayzlin Yale University	Catherine Tucker Massachusetts Institute of Technology
Shantanu Dutta University of Southern California	Carl Mela Duke University	Harald van Heerde University of Waikato
Sri Devi Duvvuri SUNY at Buffalo	Nitin Mehta University of Toronto	Peter Verhoef University of Groningen
Anita Elberse Harvard University	Paul Messinger University of Alberta	Naufel J. Vilcassim London School of Business
Scott Fay Syracuse University	Natalie Mizik Massachusetts Institute of Technology	Russell S. Winer New York University
Hubert Gatignon INSEAD	Prasad Naik University of California, Davis	Sha Yang University of Southern California
David Godes University of Maryland	Harikesh Nair Stanford University	Robert Zeithammer University of California, Los Angeles
Jacob Goldenberg Hebrew University of Jerusalem	Sridhar Narayanan Stanford University	Florian Zettelmeyer Northwestern University
Avi Goldfarb University of Toronto	Elie Ofek Harvard University
Rajdeep Grewal Pennsylvania State University





Advisory Board
Pradeep Chintagunta University of Chicago	John Hauser Massachusetts Institute of Technology	Kannan Srinivasan Carnegie Mellon University
Dominique Hanssens University of California, Los Angeles	Jagmohan Raju University of Pennsylvania	Richard Staelin Duke University

Emeritus Editorial Board
(including some very active past editors and area editors)
William Boulding Duke University	Wagner Kamakura Duke University	Subrata Sen Yale University
Eric Bradlow University of Pennsylvania	Rajiv Lal Harvard University	Steven Shugan University of Florida
John Hauser Massachusetts Institute of Technology	Donald Morrison University of California, Los Angeles	V. (Seenu) Srinivasan Stanford University
Abel Jeuland University of Chicago	Eitan Muller Interdisciplinary Center (IDC) and New York University	Richard Staelin Duke University
Barbara Kahn University of Pennsylvania	Brian Ratchford University of Texas at Dallas	Charles Weinberg University of British Columbia
	Peter Rossi University of Chicago

Editorial Board

Associate Editors

Editorial Board

Advisory Board

Emeritus Editorial Board