Forthcoming Articles

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Available Articles in Advance?

Bagh, Bhargava How to Price Discriminate When Tariff Size Matters? (January - February 2013 Issue)   Yes
Bala, Bhardwaj, Chen Offering Phamaceutical Samples: The Role of Physician Learning and Patient Payment Ability   Yes
Bhargava Retailer-Driven Product Bundling in a Distribution Channel (November - December 2012 Issue)   Yes
Bollinger, Gillingham Peer Effects in the Diffusion of Solar Photovoltaic Panels (November - December 2012 Issue)   Yes
Chen, Cui The Benefit of Uniform Price for Branded Variants (January - February 2013 Issue)    
Chintagunta, Hanssens, Hauser, Raju, Srinivasan, Staelin  Marketing Science: A Strategic Review (January - February 2013 Issue)    
Chung, Derdenger, Srinivasan Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls    
Columbo Product Differentiation and Collusion Sustainability When Collusion Is Costly   Yes
Deighton, Rizley, Keane Editorial: Research Priorities of the Marketing Science Institute: 2012 - 2014 (November - December 2012 Issue)    
Gordon, Hartmann Advertising Effects in Presidential Elections (January - February 2013 Issue)    
Guo, Iyer Multilateral Bargaining and Downstream Competition    
Guo, Zhang Consumer Deliberation and Product Line Design (November - December 2012 Issue)   Yes
Horvath, Fok Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions (January - February 2013 Issue)    
Iyer, Kuksov Competition in Consumer Shopping Experience (November - December 2012 Issue)   Yes
Kuksov, Shachar, Wang Advertising and Consumers' Communications    
Kuksov, Wang A Model of the "It" Products in Fashion (January - February 2013 Issue)    Yes
Lilien, Roberts, Shankar Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects    
Lin, Venkataraman, Jap Media Multiplexing Behavior:  Implications for Targeting and Media Planning    
Mela, Roos, Deng A Key Word History of Marketing Science (January - February 2013 Issue)    
Moorman, Wies, Mizik, Spencer Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms (November - December 2012 Issue)   Yes
Ni, Neslin, Sun The ISMS Durable Goods Datasets (November - December 2012 Issue)   Yes
Ofek, Turut Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty    
Rotemberg Expected Firm Altruism, Quality Provision, and Brand Extensions    
Saboo, Grewal Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings (January - February 2013 Issue)    
Sinha, Sahgal, Mathur Category Optimizer (TM): A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System    
Skiera, Nabout PROSAD: A Bidding Decision-Support System for PRofit Optimizing Search Engine ADvertising   Yes
Sood, James, Tellis, Zhu Predicting the Path of Technological Innovation: SAW Versus Moore, Bass, Gompertz, and Kryder (November - December 2012 Issue)    Yes
Stremersch, Landsman, Venkataraman The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space (January - February 2013 Issue)    
Stuttgen, Boatwright, Monroe A Satisficing Choice Model (November - December 2012 Issue)   Yes
Subramanian, Raju, Zhang Exclusive Tie-Up for a Handset in the Wireless Industry: A Competitive Analysis    
Wachtel, Otter Successive Sample Selection and Its Relevance for Management Decisions (January - February 2013 Issue)    
Yang, Hu, Winer, Assael, Chen  An Empirical Study of Word-of-Mouth Generation and Consumption (November - December 2012 Issue)   Yes
Zhang, Katona Contextual Advertising (November - December 2012 Issue)   Yes
Zhao, Yang, Narayan, Zhao Modeling Consumer Learning from Online Product Reviews (January - February 2013 Issue)    

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