Online Databases

Goldenberg, Libai, Muller, Stremersch; The Evolving Social Network of Marketing Scholars, May/June 2010 Issue

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Access to the Data Set
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Bronnenberg, Kruger, Mela; The IRI Marketing Data Set, July/August 2008 Issue

A new data set available to academic researchers comprised of store sales and consumer panel data for 30 product categories. The store sales data contain 6 years of product sales, pricing, and promotion data for all items sold in 47 U.S. Markets.

Access to the Article

Access to the Data Set

Access to the IRI Database - Technical Appendix (a)

Access to the Online Discussion group

The data set is maintained by IRI. Any fees charged by IRI for the distribution of the data will be used for the continual maintenance and updating of the data. Grants to cover IRI's fees (for those who need it) are available through the Informs Society for Marketing Science. When citing one of these data sets, please credit the paper as it appeared in Marketing Science.