Review Process

Manuscripts are evaluated on whether they provide a significant original contribution on an important topic in marketing and their readability. Given that the manuscript passes this initial evaluation, the Editor-in-Chief assigns Reviewers and an Associate Editor. The Reviewers evaluate the quality of the logic, methods and evidence found in the manuscript. The Reviewers may determine the manuscript is missing critical information necessary for a complete review and request additional information. When the Reviewers have completed their analysis, a review form with recommendation is completed and provided to the Associate Editor. The Reviewers and the Associate Editor provide constructive, fair, and timely reviews with the goal of identifying the best of these submissions for ultimate publication in the Journal. Ultimately, the Editor-in-Chief renders a decision concerning the manuscript. This information is relayed to the authors.

All reviews are double blind and play an important advisory role to the Associate Editors and Editor-in-Chief. We encourage Reviewers to be constructive, fair, and timely with the goal of identifying the best of these submissions for ultimate publication.

Immediate Decision Policy

Marketing Science seeks to publish the highest quality quantitatively oriented papers in marketing; however, it also recognizes that sending a manuscript through the review system carries a cost for authors, reviewers, the Associate Editors, and the field as a whole. Toward this end, there are submissions (as determined by the Editor-in-Chief) that will be deemed unsuitable for going forward with a full review process. This decision would be based on the manuscript's fit with the mission of the Journal or because it is unlikely that it would become acceptable for publication within anumber of rounds of review. These decisions, like all others, can be appealed by contacting the Editor-in-Chief, Preyas Desai (desai@duke.edu), directly.

• Review Process Results
• Appeals Process