Science-to-Practice Initiative

The Objectives of the Initiative

The objective of the Science-to-Practice initiative is to accelerate the diffusion of knowledge created by Marketing Science, primarily to current MBA students and, secondarily, to business people who attend executive education programs.

The objective will be achieved by translation of interesting, valuable and insightful ideas from Marketing Science articles into managerially comprehensible materials that will work in the MBA class. In addition, this initiative will recognize academics who have published in Marketing Science by helping them to tangibly contribute to marketing education for managers.

To make a submission to the Science-to-Practice initiative, authors are requested to click first on the “guidelines” button where the submission process is fully explained. Second, once authors understand the process, they can click on the “make a submission” button to go through the process.

For a complete explanation of the initiative, please refer to the editorial on the Science-to-Practice initiative (Desai, Bell, Lilien, and Soberman 2012), which was published in January-February 2012 issue of Marketing Science. To access a PDF of the editorial, please click here.

• Submission Guidelines
• Make A Submission