Practice Prize Publication Process

Objective

To ensure that the publication of material surrounding the INFORMS Society on Marketing Science (ISMS) Practice Prize has passed rigorous standards of peer review, while at the same time providing an incentive for academics and practitioners to work on joint projects to share their work.

Winner

The winner will be invited to submit a paper to Marketing Science, which will be published subject to success in the review process.

Criteria for the review process
Articles published under the practice prize must:

1. Use suitable and appropriate methodology. (Does not have to break new methodological ground, but should be methodologically sound)
2. Have good appropriate discussion/framing of the marketing problem
3. Have good but concise discussion of its technical approach in enough detail for readers to follow; but with complete references to original sources
4. Have good discussion of the organizational engagement process, including barriers identified and overcome, and mistakes made
5. Verify/quantify its impact
6. Describe key lessons learned, takeaways, and insights
7. Clearly articulate transportability issues (to more general problems)
8. Provide a clear view as to the contribution in terms of applying and implementing marketing science models. Papers will be judged according to the degree to which they focus on and achieve this claimed contribution

Length 25-35 pages as in a normal Marketing Science paper

Finalists

The finalists will be invited to submit a shorter paper to Marketing Science, which will be published subject to success in the review process.

Criteria: (As above)

Length: 15 pages max

Reviewers/Review Process:

1. Practice Prize judges should be the main source of reviewers
2. Judges may be supplemented or substituted by other reviewers by the Marketing Science Editor-in-Chief. Those reviewers should (a) appreciate practice and (b) concur with the criteria. One of the reviewers should ideally be a practitioner who should comment specifically on implementation lessons.
3. Normally the ISMS Practice Prize Chairperson would be expected to serve as AE.
4. As with any Marketing Science paper, the final publication decision is that of the Editor-in-Chief.

Publication

Winner and finalist papers will be published together in a Special Section of the journal, introduced by a Chairperson's Report, an editorial. Submissions that fail to meet the publication criteria above will be integrated into that report, with appropriate co-authorship or acknowledgement.