Marketing Science

The Marketing Science area at Operations Research will publish papers that use operations research methods to address marketing topics. The range of topics we will consider is large. It includes strategic issues related to customer segmentation, differentiation, horizontal and vertical competition, competitive entry and exit strategies, together with a broad range of tactical issues. The tactical issues extend (but are not limited) to pricing, the organization and management of supply and distribution channels, product development and design, and the various forms of marketing communications (advertising, direct mail, personal selling, and the Internet).

Marketing is an unusually broad field that has embraced a wide range of research methods. Contributions may be either theoretical or empirical. A theoretical contribution might propose an explanation for an observed phenomenon, propose a new research method, or describe the properties of an existing method. Theories may be grounded in game theory, statistics, econometrics, computer science, or other related disciplines. Empirical contributions may test a theory or propose a solution to a managerial or academic problem. This includes novel applications or validations of existing quantitative research methods in a marketing setting.

We receive papers from three sources: (1) marketing scientists, (2) researchers from other fields working on marketing topics, and (3) interdisciplinary work from a combination of these populations. We welcome papers from all three sources. Reviewers are instructed to evaluate whether the paper is correct, and whether it makes both a novel and important contribution to a marketing topic.

Associate Editors: Eric Anderson, Peng Sun, and Olivier Toubia