Dina Mayzlin
Past Awards
| 2012 |
John D. C. Little Award:
Winner
Winning material:
"Uninformative Advertising as an Invitation to Search", Marketing Science, Volume 30, No. 4, 2011, pp. 666-685.
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| 2011 |
Long Term Impact Award:
Winner
Winning material:
“Using Online Conversations to Study Word-of-Mouth Communication”
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| 2009 |
John D. C. Little Award:
Finalist
Winning material:
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test, Marketing Science, Vol. 28, No.4, 2009, pp. 721-739
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| 2006 |
Frank M. Bass Dissertation Paper Award:
Winner
Winning material:
Promotional Chat on the Internet
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