Donald R. Lehmann
Past Awards
| 2009 | Fellow Award: Awardee [+show more] |
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Citation:
In recognition of his significant contributions in research, education and service to the Society of Marketing Science’s efforts to improve the understanding and practice of marketing. |
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| 2006 |
John D. C. Little Award:
Finalist
Winning material:
Setting Quality Expectations When Entering a Market: What Should the Promise Be?
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