| 2012 |
Long Term Impact Award:
Winner
Winning material:
“Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle”, Marketing Science, Vol. 23, No. 2, 2004, pp. 207-218
|
|---|---|
| 2011 | Fellow Award: Awardee [+show more] |
|
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