Jan-Benedict E.M. Steenkamp
Past Awards
| 2002 |
Frank M. Bass Dissertation Paper Award:
Winner
Winning material:
The Category-Demand Effects of Price Promotions
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John D. C. Little Award:
Finalist
Winning material:
Identifying Spatial Segments in International Markets
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| 2001 |
John D. C. Little Award:
Winner
Winning material:
The Category-Demand Effects of Price Promotions
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