Koen Pauwels
Past Awards
| 2009 |
Gary L. Lilien ISMS-MSI Practice Prize:
Finalist
Winning material:
Marketing’s Profit Impact: Quantifying Online and Offline Funnel Progression
|
|---|---|
| 2007 |
Frank M. Bass Dissertation Paper Award:
Finalist
Winning material:
Performance Regimes and Marketing Policy Shifts
|
|
John D. C. Little Award:
Finalist
Winning material:
The Effects of Costs and Competition on Slotting Allowances
|