Peter N. Golder
Past Awards
| 2012 |
Long Term Impact Award:
Winner
Winning material:
“Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle”, Marketing Science, Vol. 23, No. 2, 2004, pp. 207-218
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| 1997 |
Frank M. Bass Dissertation Paper Award:
Winner
Winning material:
Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables
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