V. Srinivasan
Past Awards
| 2009 | Fellow Award: Awardee [+show more] |
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Citation:
In recognition of his significant contributions in research, education and service to the Society of Marketing Science’s efforts to improve the understanding and practice of marketing. |
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| 2008 |
John D. C. Little Award:
Winner
Winning material:
A Hidden Markov Model of Customer Relationship Dynamics
[+show more] |
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Frank M. Bass Dissertation Paper Award:
Winner
Winning material:
A Hidden Markov Model of Customer Relationship Dynamics
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| 2005 |
John D. C. Little Award:
Finalist
Winning material:
An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
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| 2002 |
John D. C. Little Award:
Winner
Winning material:
How Much Does the Market Value an Improvement in a Product Attribute?
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