Yubo Chen
Past Awards
| 2008 |
Frank M. Bass Dissertation Paper Award:
Finalist
Winning material:
"Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix"
|
|---|
| 2008 |
Frank M. Bass Dissertation Paper Award:
Finalist
Winning material:
"Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix"
|
|---|
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