Fellow Award
2012 Awardee:
Vithala R. Rao,
Deane W. Malott Professor of Management
Professor of Marketing
Cornell University
Professor of Marketing
Cornell University
2012 Awardee:
; Michel Wedel,
PepsiCo Professor of Consumer Science
University of Maryland
University of Maryland
Purpose of the Award
The INFORMS Society for Marketing Science (ISMS) Fellow Award recognizes cumulative long term contribution to the mission of ISMS. The mission of ISMS is “…to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” While the ISMS Fellow award recognizes past accomplishments and is an honor, it is also meant to encourage responsibility. ISMS Fellows are expected to provide leadership and support for the ISMS community.
Past Awardees
| 2012 |
Awardee
Vithala R. Rao,
Deane W. Malott Professor of Management Professor of Marketing Cornell University |
|---|---|
|
Michel Wedel,
PepsiCo Professor of Consumer Science University of Maryland |
|
| 2011 | Awardee Scott A. Neslin, Dartmouth College |
| Gerard J. Tellis, University of Southern California | |
| 2010 |
Awardee
Jehoshua Eliashberg,
Wharton School University of Pennsylvania Dominique M. Hanssens, Anderson School of Management UCLA Roland T. Rust, Robert H. Smith School of Business University of Maryland |
| 2009 |
Awardee
Glen L. Urban,
Massachusetts Institute of Technology Donald R. Lehmann, Columbia Business School V. Srinivasan, Stanford University |
| 2008 | Awardee John R. Hauser Frank M. Bass Gary L. Lilien, Pennsylvania State University John D.C. Little, Massachusetts Institute of Technology Richard Staelin David Montgomery, Stanford University Dan Morrison, University of California at Los Angeles Steve Shugan, University of Florida Charles Weinberg, University of British Columbia Russell Winer, New York University |
