Gary L. Lilien ISMS-MSI Practice Prize
Winning material:
Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles and Tangibles
Purpose of the Award
The INFORMS Society for Marketing Science awards its Practice Prize for an outstanding implementation of marketing science concepts and methods. The methodology used must be sound and appropriate to the problem and organization, and the work should have had significant, verifiable and, preferably quantitative impact on the performance of the client organization. Any completed or published within the past five years is eligible, although some preference will be given to previously unpublished work. This award is given out every other year.
ISMS-MSI Practice Prize Videos
Past Awardees
| 2012 | Winner V. Kumar, Georgia State University Vikram Bhaskaran Rohan Mirchandani Milap Shah |
|---|---|
| Finalist Bernd Skiera Nadia Abou Nabout Steffen Vodel | |
| Ashish Sinha Sharat Mathur Anna Sahgal | |
| 2009 | Winner Marc Fisher, University of Passau Sonke Albers, Kuehne Logistics University |
| Finalist V. Kumar, Georgia State University Denish Shah, Georgia State University Jac Herschler | |
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John H. Roberts
Ken Roberts
Peter Danaher,
Melbourne Business School Alan Simpson |
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Koen Pauwels
Joep Arts
Thorsten Wiesel,
University of Groningen |
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| 2007 | Winner Sanjay Jain P.K. Kannan, University of Maryland Barbara Kline Pope |
| 2005 | Winner Abdel Labbi Cesar Berrospi Andre Elisseff Giuliano Tirenni |
