Gary L. Lilien ISMS-MSI Practice Prize -- Application Process

The INFORMS Society for Marketing Science and the Marketing Science Institute solicit entries for the 2011-12 Practice Prize Competition, the culmination of which will take place at the:

2011-12 Marketing Science Practice Conference at the University of Maryland, Washington, D.C.. Campus, December 9-10, 2011

Goal: The goal of the Gary L. Lilien Practice Prize is to highlight and celebrate outstanding marketing science work that has had significant organizational impact.

Prize Committee: The Prize Committee will be co-chaired by Russ Winer (NYU) and John Deighton (Harvard). Other members of the committee include Tim Bohling (IBM), Kelly Hewett (Bank of America), P.K. Kannan (Maryland), Manfred Kraft (Muenster), Preyas Desai (Editor-in-chief, Marketing Science – Duke) and Scott Neslin (ISMS President – Dartmouth).

Eligibility: The Practice Prize is awarded for outstanding implementation of marketing science concepts and methods. The methods used must be innovative, sound, and appropriate to the problem and organization, and the work should have had significant, verifiable, and preferably quantitative impact on the performance of the client organization. Historically, two types of entries have been recognized: (1) a history of successful applications across time and/or organizations and (2) a single, impactful application. For the latter type of entry, the work should normally be completed within the five-year period prior to the year of the competition. All the work done between December 2006 and December 2011 will be eligible to enter the competition. Prior publication of the work does not disqualify it. Anyone is eligible to enter except members of the judging committee.

Entry and Details: Entrants must submit…

• a 500-1000 word Abstract of the work, and
• An Impact Statement, a supplementary summary of what was accomplished and its organizational impact in enough detail (normally 500-1000 words) to judge the appropriateness of the work for the competition.
• Supplementary technical material of up to 20 pages that provides sufficient technical detail to permit the Prize Committee to judge the technical merit of the work.

Up to four competition finalists will be selected from amongst the entries.

Finalists must agree to submit a paper of Marketing Science quality. That paper will go through a Marketing Science review process with Russ Winer acting as the Prize Competition Area Editor or the Editor-in-Chief. (The first round of that process will be completed in advance of the competition and will be input to the Prize Selection Committee.)

Finalists will present their work at a special session at the 2011-12 ISMS-MSI Marketing Science Practice Conference and the judging will take place immediately thereafter. The winner (or, in unusual circumstances, winners) will be announced at the awards ceremony (dinner event) at the Conference. The delivery of the award requires the entry to satisfy the requirements for the competition, including a preliminary review by the Prize Committee that the paper appears likely to meet the publication standards of Marketing Science. At the end of the competition, each of the finalists’ papers will undergo a further review process with Russ Winer acting as the AE or the EIC before it is accepted for publication as a refereed article in Marketing Science.

Timetable

1. Submissions due July 1, 2011
2. Finalists notified August 1, 2011
3. Finalist Papers due September 15, 2011
4. Feedback on the paper submissions provided by November 1, 2011
5. Presentations given at the 2011-12 ISMS-MSI Practice Conference

Examples: To review past finalists and winners, including short video clips of one of the 2009-10 finalists, see http://techtv.mit.edu/videos/7241-prudential Published articles can be found in Marketing Science (24-3, 2005 and 23-2, 2004).

Please direct questions about the process or eligibility to Gary L Lilien (glilien@psu.edu).