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John D. C. Little Award

2012 Winner: Dina Mayzlin ; Jiwoong Shin
Winning material: "Uninformative Advertising as an Invitation to Search", Marketing Science, Volume 30, No. 4, 2011, pp. 666-685.

Purpose of the Award

This award is given annually to the best marketing paper published in Marketing Science or Management Science. Eligible papers are:

all papers published in Marketing Science in 2007;

all papers published in Management Science in 2007 that were handled by the Department Editor for Marketing or that use "marketing" as a key word; or

any paper published in Management Science during the award year and nominated by its authors.

Past Awardees

2012 Winner Dina Mayzlin Jiwoong Shin
2010 Winner Jiwoong Shin K. Sudhir
Finalist Wesley R. Hartman
Gunter J. Hitsch, University of Chicago Jean-Pierre Dube, University of Chicago Pradeep K. Chintagunta
Miklos Sarvary, INSEAD Zsolt Katona, University of California Berkeley
Juanjuan Zhang
2009 Winner Brett R. Gordon, Columbia University
Finalist Dina Mayzlin David Godes
Glen L. Urban, Massachusetts Institute of Technology
 John R. Hauser Michael Braun, Massachusetts Institute of Technology Guilherme Liberali, MIT
Sridhar Narayanan, Stanford University Puneet Manchanda, University of Michigan
2008 Winner Oded Netzer, Columbia University James M. Lattin, Stanford University V. Srinivasan, Stanford University
Finalist Sanjay Jain
Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD
Kenneth C. Wilbur, Duke University
Song Yao, Duke University Carl F. Mela, Duke University
Carl F. Mela, Duke University M. Berk Ataman, RSM Erasmus University
 Harald J. van Heerde, University of Waikato
Jean-Pierre Dube, University of Chicago Gunter J. Hitsch, University of Chicago Peter E. Rossi, University of Chicago Maria Ana Vitorino, University of Pennsylvania
Tulin Erdem, New York University Michael P. Keane Baohong Sun, Carnegie Mellon University
2007 Winner Lan Luo, University of Southern California P.K. Kannan, University of Maryland Brian Ratchford, University of Texas at Dallas
Finalist Eric T. Bradlow, University of Pennsylvania Young-Hoon Park, Cornell University
Dmitri Kuksov
Dmitri Kuksov Dominique M. Hanssens, Anderson School of Management
UCLA
 Koen Pauwels Amit Pazgal, Rice University
Raphael Thomadsen, University of California at Los Angeles
Miklos Sarvary, INSEAD Yi Xiang, INSEAD
2006 Winner Olivier Toubia
Finalist Gunter J. Hitsch, University of Chicago
Donald R. Lehmann, Columbia Business School

 Praveen K. Kopalle
Dina Mayzlin
Debanjan Mitra Peter N. Golder, How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
2005 Winner Praveen K. Kopalle Kusum L. Ailawadi Scott A. Neslin, Dartmouth College
Finalist Sridhar Moorthy
Luis M.B. Cabral J. Miguel Villas-Boas
Peter S. Fader Bruce G.S. Hardie Ka Lok Lee
Teck-Hua Keith Weigelt
J. Miguel Villas-Boas Ganesh Iyer David Soberman
John H. Roberts Charles J. Nelson Pamela D. Morrison
V. Srinivasan, Stanford University Chan Su Park Dae Ryun Chang
2004 Winner Carl F. Mela, Duke University Bart Bronnenberg
Finalist Alan L. Montgomery Shibo Li Kannan Srinivasan John C. Liechty
Jean-Pierre Dube, University of Chicago
Duncan I. Simester Eric T. Anderson
Timothy J. Gilbride Greg M. Allenby
2003 Winner Elie Ofek Miklos Sarvary, INSEAD
Olivier Toubia Duncan I. Simester John R. Hauser Ely Dahan
2002 Winner Elie Ofek V. Srinivasan, Stanford University
Finalist Peter J. Danaher
Jagmohan S. Raju Serdar Sayman Stephen J. Hock
Greg M. Allenby Peter E. Rossi, University of Chicago Jaehwan Kim
Jan-Benedict E.M. Steenkamp Frenkel Ter Hofstede Michel Wedel, PepsiCo Professor of Consumer Science
University of Maryland
2001 Winner Vincent R. Nijs Marnik G. Dekimpe Jan-Benedict E.M. Steenkamp Dominique M. Hanssens, Anderson School of Management
UCLA
Jinhong Xie Steven M. Shugan
Yuxin Chen Chakravarthi Narasimhan Z. John Zhang
2000 Winner Wilfred Amaldoss Robert J. Meyer Jagmohan S. Raju Amnon Rappaport
Ganesh Iyer David Soberman
1999 Winner Yannis Bakos Erik Brynjolfsson
1998 Winner Sridhar Balasubramanian
1997 Winner Devavrat Purohit
Miklos Sarvary, INSEAD Phillip M. Parker
1996 Winner Marnik G. Dekimpe Dominique M. Hanssens, Anderson School of Management
UCLA
 Jagmohan S. Raju Raj Sethuraman Sanjay K. Dhar
1995 Winner Dominique M. Hanssens, Anderson School of Management
UCLA
 Marnik G. Dekimpe
Jagmohan S. Raju Raj Sethuraman Sanjay K. Dhar
1994 Winner David C. Schmittlein Robert A. Peterson
1993 Winner Abbie Griffin John R. Hauser
1992 Winner Paul Nelson Dan Horsky
1991 Winner Dipak C. Jain Naufel J. Vilcassim
1990 Winner Dan Horsky Moshe Givon
1989 Winner Robert C. Blattberg Kenneth J. Wisniewski
1988 Winner Lakshman Krishnamurthi S. P. Raj
Alain Bultez Philippe Naert
1987 Winner John A. Norton Frank M. Bass
1986 Winner Glen L. Urban, Massachusetts Institute of Technology
 Theresa Carter Steve Gaskin Zofia Mucha
1985 Winner Amiya Basu Rajiv Lal Venkataraman Srinivasan Richard Staelin
1984 Winner Chakravarthi Narasimhan
1983 Winner John R. Hauser Steven M. Shugan
1982 Winner John R. Hauser Kenneth J. Wisniewski


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Application Process

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About the Award/Namesake

John D. C. Little Award

John D. C. Little ("Philip M. Morse and the Beginnings") is best known in OR/MS for his proof of the queuing formula, L= W, commonly called Little's Law. He is also considered a founder of marketing science. Dr. Little is an Institute Professor at MIT and teaches in the Sloan School...

Learn more about John D. C. Little ยป

Committee

2009 Committee Chair
Brian T. Ratchford
Charles and Nancy Davidson Professor of Marketing
University of Texas at Dallas
btr051000@utdallas.edu

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