Long Term Impact Award
Winning material:
“Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle”, Marketing Science, Vol. 23, No. 2, 2004, pp. 207-218
Purpose of the Award
The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing.
Eligible papers are (1) all papers published in Marketing Science between 5 and 20 years ago, (2) all papers published in Management Science between 5 and 10 years ago that were handled by the Department Editor for Marketing or that use "marketing" as a key word, (3) any paper published in Management Science or another INFORMS journal between 5 and 10 years ago and nominated by the authors.
Past Awardees
| 2012 | Winner Gerard J. Tellis, University of Southern California Peter N. Golder |
|---|---|
| 2011 | Winner David Godes Dina Mayzlin |
| 2010 | Winner Peter E. Rossi, University of Chicago Greg M. Allenby |
| 2009 | Winner J. Miguel Villas-Boas Russell Winer, New York University |