Science of Better Podcasts
Wednesday, November 28, 2012
Marketing Analytics: A Must for Retailers and Manufacturers Gary Lilien, Penn State UniversityIf you discovered a technology that could increase your return on assets by as much as 15% wouldn’t you adopt it? Surprisingly, a minority of Fortune 1000 companies actually target their customers and make better decisions using analytics in their marketing decisions. Gary L.Lilien, a leading force in theINFORMS Society for Marketing Science and former president of the INFORMS predecessor society TIMS, explains the surprising results in an upcoming study, Performance Implications of Marketing Analytics, co-authored by Arvind Rangaswamy and Frank Germann. Listen: |
Big Data: Extracting the Value
Michael Schroeck, IBM
Forecasting the U.S. Presidential Election
Allan Lichtman, American University and Sheldon Jacobson, University of Illinois
More than Moneyball
Michael Fry, University of Cincinnati & Jeffrey Ohlmann, University of Iowa
The Pay per Click Paradox
Chrysanthos Dellarocas, Boston University
Does American Manufacturing Have a Future?
Wally Hopp and Roman Kapuscinksi
Measure of a Soldier
U.S. Army Major Rob Dees
Marketing Analytics at Cisco
Theresa Kushner, the Senior Director of Customer Intelligence at Cisco
March Madness OR Style
Sheldon Jacobson, University of Illinois Urbana-Champaign
Analytics and the Future of Healthcare
Atana Basu, Ayata
Helping patients decide
Stefanos Zenios and Constantia Petrou, Stanford University
Models Behaving Badly
Emanuel Derman, Columbia University
Defender of Neighborhoods
Michael Johnson, University of Massachusetts Boston
Punk Rock Blogging
Laura McLay, Virginia Commonwealth University
Crime and Redemption
Alfred Blumstein, Carnegie Mellon
Still Existent Threat
Gary Gaukler, Texas A&M
Two-Second Advantage
Kevin Maney, Journalist
Customers Hate Waiting?
Ryan W. Buell, doctoral student & Assoc. Prof. Michael Norton, Harvard Business School
Teaching analytics
Michael Rappa, Director of the Institute for Analytics at North Carolina State University
O.R. in the ER
Doug Samuelson, InfoLogix
Overconfidence: A Secret Asset for CEOs?
Alberto Galasso, University of Toronto & Timothy Simcoe, Boston University
The Humane Face of Analytics
Pinar Keskinocak & Julie Swann, GA Institute of Technology
Privacy on the Internet?
Alessandro Acquisti, Carnegie Mellon University
Strengthening Defense Intelligence
US Air Force Maj. Gen. (Ret.) Richard O'Lear, Co-Chair, Defense Science Board Task Force on Defense Intelligence
Online Physicians Ratings Biased?
Ritu Agarwal, Guodong (Gordon) Gao, and Brad N. Greenwood, University of MD
Speed Transplants, Save Lives
Sridhar Tayur, Carnegie Mellon & Anton Skaro, Northwestern
Sports, the law - and analytics
Ryan Rodenberg, FL State & Anastasios Kaburakis, St Louis Univ.
The Logistics of Illicit Drugs
Jonathan Caulkins, Carnegie Mellon
Recap: IT Guru on Analytics Panel Insights
Thornton May, Computer World
Cut Emergency Services?
Kenneth Chelst, Wayne State Univ
Preview: IT Guru on Analytics
Thornton May, ComputerWorld Columnist
The Math of March Madness
Joel Sokol, Georgia Tech & Sheldon Jacobson, Univ of Illinois
The Optimization Edge
Steve Sashihara, Princeton Consultants
Final Jeopardy
Stephen Baker, Author
Will Geoengineering Rescue Us from Climate Change?
J. Eric Bickel, University of Texas
Operations Rule
David Simchi-Levi, MIT
Talent Analytics
Jeanne G. Harris, Accenture
Needed: Analytics Pros in Energy
Joan Woodard, Sandia National Labs
Gartner on Business Intelligence
Bill Hostmann, Gartner
Obama in 2012
Allan Lichtman, American University
Mining for Gold
Claudia Perlich, Media6Degrees
Deal or No Deal: Hormones Impact Business
Maurice Levi, University of British Columbia Sauder School
The Quants
Scott Patterson, Former Wall Street Journal reporter
Chairman and Analytics Champion
Admiral Mike Mullen, Chairman of the Joint Chiefs of Staff
Terror Queues
Ed Kaplan, Yale University
Pricing and Gumballs in Airline Reservations
Andy Boyd, University of Houston
Do financial analysts sabotage new product development?
Mary J. Benner, Wharton
Danger: Infrastructure Under Attack
David Alderson, Naval Postgraduate School
Ending the Water War Surrounding New York's Reservoir
Peter Kolesar, Columbia University
Analytics Goes to War - Against Cancer
Eva K. Lee, GA Tech
Forecasting Consumer Behavior
Warren Lieberman & Michael Raskin
Experimenting at the Workplace
Michael Schrage
How safe are our airports?
Arnold Barnett
Advice to Execs on Working with Operations Researchers
Brian Lewis
The Nitti-Gritty of Working with O.R. Providers
Mary Grace Crissey
Word of Mouth Marketing
Dina Mayzlin & David Godes
Haiti: Humanitarian Logistics
Pinar Keskinocak & Julie Swann
Winning Elections with O.R.
Doug Samuelson
Master Decider
Ron Howard
Climate Change: On to Copenhagen
John Sterman
Supernetworks: Building Better Real and Virtual Highways
Anna Nagurney
The Flaw of Averages
Sam L. Savage
Running the Numbers in Time for the World Series
James J. Cochran
Competing on Analytics
Tom Davenport
Emergency! Pandemic
Sheldon H. Jacobson
The perils of success: one school district’s answer in the numbers
Rob Pratt. Ivan Oliveira, Chuck Delaney
Troublemaker or Trusted Advisor?
Lawrence Wein
Using Analytics to Battle AIDS: A Lesson from the Clinton Foundation
Justin Cohen
Economic Calamity as a Supply Chain Problem
Prof. ManMohan Sodhi
Intel’s Chief Numbers Cruncher
Karl Kempf
How Can You Squeeze 30% Out of Healthcare Costs?
Professor Michael W. Carter
