The U.S.Air Force and the Walt Disney Company were presented the INFORMS Prize on April 3. INFORMS a more than 12,000 member strong organization that promotes “best practices and advances in operations research, management science, and analytics” bases its awardees on their dedication to research pioneering. In this case, it was USAF’s Studies, Analysis and Assessments directorate which was recognized.
INFORMS in the News
As the Trump administration prepares to invest hundreds of billions in its infrastructure networks, Anna Nagurney, INFORMS Fellow and professor at the University of Massachusetts at Amherst, shares how operations research can help identify where those investments will have the most impact.
Members of the Air Force Studies, Analysis and Assessments directorate joined leaders of the Walt Disney Company as co-awardees of the INFORMS Prize at a gala in Las Vegas, Nevada, April 3, 2017, for their pioneering and enduring integration of operations research and analytics programs. The award is given each year by The Institute for Operations Research and the Management Sciences (INFORMS). The goal of operations research, according to the INFORMS mission statement, is to turn complex challenges into substantial opportunities by transforming data into information, and information into insights for making better decisions and improving results.
A few of Mickey Mouse’s pals within a division of The Walt Disney Company have been working on a method to better target marketing by learning more about consumers’ personalities. Research scientist Maarten Bos has worked on ways to better understand audience personality and how ads can be tailored to them based on the images used, a topic he presented on at the recent 2017 INFORMS Business Analytics Conference.
With researchers estimating that 150,000 data analytics professionals are needed to fill roles in Canada, York University will help to address the talent shortage when it launches its big data analytics program this September. Facilitated as a part-time offering through York’s School of Continuing Studies, the big data analytics program is comprised of two certificates — the certificate in big data analytics and the certificate in advanced data science and predictive analytics. The certificate in advanced data science and predictive analytics, which launches in winter 2018, delves into data organization for analysis and advanced methods and analytics for those looking to pursue the INFORMS Certified Analytics Professional (CAP®) designation, the premier global professional certification for analytics practitioners.
Suresh Acharya, INFORMS member and head of JDA Labs, discusses how, thanks to a shift in focus from "stuff" to "people," data science and machine learning are poised to take retail to new levels of efficiency, profitability, and customer satisfaction.
Maarten Bos, a research scientist at Disney Research, helped conducted studies - which were the topic of his presentation at the 2017 INFORMS Business Analytics Conference - about tailoring ads that are both appealing and effective. Personality types vary, which suggests that tailored advertisements may be appealing and effective. In a series of studies, Bos helped investigated both the image preferences of individuals as well as responses to a personality questionnaire.
Syngenta and the Analytics Society of INFORMS® are proud to recognize a team from the University of Novi Sad in Serbia as the winner of the second annual Syngenta Crop Challenge in Analytics.
What started around 2011 as an effort to find a better way to establish appropriate unit rents has led Lake Oswego, OR-based Holiday Retirement to consistently realizing a 10% revenue increase from new leases and receiving an international award for implementing a revenue management system that was new to the senior living industry.
Pure Technologies Ltd. will present to a group of operational research and management experts on the District of Columbia Water and Sewer Authority's ("DC Water") pipeline asset risk model during the 2017 Business Analytics Conference, hosted by INFORMS, the largest society in the world for professionals in the field of operations research, management science, and analytics. Firms attending Analytics 2017 include Amazon, Boeing, IBM and other major technology and analytical companies. Selection to present at Analytics 2017 serves as validation of Pure's advancing engineering services capabilities in delivering its Assess and AddressTM approach to utilities worldwide.
The Rainmaker Group will present a step-by-step approach to total revenue optimization for casino and gaming properties at the INFORMS 2017 Business Analytics Conference, being held at Caesars Palace in Las Vegas, April 2-4. During this strategic session, Angie Dobney, Rainmaker’s vice president of pricing and revenue management services, will detail the data-driven methodology behind the total revenue management approach that has been successfully implemented by many casino properties in recent years.
Nor1 to introduce innovative machine learning pricing methodology at INFORMS 2017 Business Analytics Conference
Nor1's Vice President, Technology, Kirby Bosch and Senior Vice President, Global Gaming, Pavan Kapur will illustrate this leading-edge approach during their presentation "Practical Approaches Using Customer Web Behavior to Maximize Hospitality and Gaming Revenue" at the INFORMS 2017 Business Analytics Conference, Caesars Palace, Las Vegas. This informative session will focus on the business opportunity for individualized pricing as well as the technology stack needed to put the practice into production. It will also highlight the use of machine learning algorithms to calculate consumer price elasticity in real time to boost hotel room revenue.
Marketers know they should keep their messages simple if they want to cut through the noise and reach customers. The key question is then: Of your product’s attributes, which one should you focus on? New research in the INFORMS journal of Marketing Science suggests that companies may want to emphasize the same attribute that their rivals do.
Earlier this week, the White House announced that travelers from 10 airports in Turkey, the Middle East, and North Africa are no longer allowed to carry on carry on certain electronic devices (anything large than a cell phone or smart phone) and must instead transport them in checked baggage. INFORMS Fellow and University of Illinois professor Sheldon Jacobson, whose research on airport screening and airline security has helped form previous policies, weighs in on the effectiveness of this new ban.
INFORMS Fellow William Cook, of the University of Waterloo, calculated the best route for visiting 50,000 sites across America from the National Register of Historic Places. Traveling by foot via the shortest route, which stretches 100 times the length of the Appalachian Trail, it would take 50 years to visit each site.
With the number of natural disasters doubling globally since the 1980s, a team lead by INFORMS Fellow Anna Nagurney are researching a novel new way to improve disaster response efforts: game theory.
A new INFORMS journal of Marketing Science study explores the hidden risks of businesses face when combining price discounts with large charity donations.
New research by INFORMS member Burak Kazaz, of the Martin J. Whitman School of Management at Syracuse University, shows a wine distributor can significantly improve its profits by investing in wine futures, in addition to bottled wine. The study's numerical analysis demonstrates an approximate 21 percent profit improvement, a benefit that increases as the wine distributor's degree of risk aversion increases. This study will be published in the INFORMS journal of Manufacturing & Service Operations Management.
Aviation security expert and INFORMS Fellow Sheldon Jacobson provided insight on vulnerabilities at airport checkpoints, like the kind that resulted in 11 passengers passing through an unsupervised checkpoint at JFK airport in February, all of whom reached their flights without further screening.
“The most vulnerable time for any kind of check point is in a transition period,” said Jacobson, who continued that airport security is weakest early in the morning and during shift changes.
Looks do matter. According to a new study in the INFORMS journal of Management Science, the more competent you look (based on certain facial features) the more likely you are to be a CEO. They study, which focused on male CEOs, found that faces that rated as competent-looking typically had square jaws, overall sharper features and appeared more mature.
Click here for the podcast.