O.R./Analytics at Work Blog

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There has been a lot of buzz about the analytics movement here at INFORMS beginning with the Capgemeini study that was completed last fall. The INFORMS Board of Directors have approved funding to build out the executive forum at the rebranded Analytics Conference, as well as developing certification and continuing education programs.

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As my operations-research readers know, analytics has become the word en vogue in the community - the INFORMS Practice conference was recently renamed INFORMS Conference on Business Analytics and Operations Research to reflect this trend, as Mike Trick pointed out in this blog post of his. My non-operations-research readers will be left thinking: what exactly is operations research anyway? Research on operations?

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The strategic planning subcommittee of the 2011 INFORMS Practice Conference Organizing Committee has decided to take steps to re-configure and re-brand the Practice Conference to better serve the emerging business analytics field...

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...The author's thesis is that the era of left-brain dominance is gone and people now need to develop the right side of their brain. Goodbye lawyers, accountants, software engineers; hello designers, inventors, teachers, storytellers. The author lists the following three factors as having contributed to this situation...

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Ashley Kilgore
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