Press Releases

Crisis management: When your celebrity advertising endorser generates negative publicity

Crisis management: When your celebrity advertising endorser generates negative publicity

 

CATONSVILLE, MD, March 25, 2019 – Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS journal Management Science that provides companies with substantiated, actionable insights on strategies for effectively responding to situations where their highly compensated celebrity endorsers generate negative publicity.

Researchers identify method to prioritize treatment strategies in hepatitis C in U.S. prison system

Researchers identify method to prioritize treatment strategies in hepatitis C in U.S. prison system

There are currently more than three million people in the United States with hepatitis C, a condition that can lead to serious and even deadly liver complications. In the U.S. prison system, the prevalence of hepatitis C virus (HCV) infection is currently 10 times higher than the national average. And while new HCV treatment drugs are very effective, their high cost along with very limited healthcare budget in prisons impedes universal treatment in prisons. However, new research in the INFORMS journal Operations Research, has identified new protocols that could substantially decrease HCV infection in the U.S. prison system.

How measurable is online advertising?

How measurable is online advertising?

CATONSVILLE, MD, March 20, 2019 – Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the “gold standard” of large-scale, randomized experiments.

Egon Balas: 1922–2019

Egon Balas: 1922–2019

INFORMS is saddened to learn of the passing of INFORMS Fellow and esteemed member of the Carnegie Mellon University faculty, Egon Balas, who overcame an early life in the shadow of the volatile political dynamic of World War II-era Romania to become a leader in the field of operations research.

INFORMS Student Team Competition challenges students from around the world to solve complex real-world business challenges

INFORMS Student Team Competition challenges students from around the world to solve complex real-world business challenges

CATONSVILLE, MD, March 7, 2019 – Six student teams from around the world have been selected as finalists in the third annual INFORMS O.R. & Analytics Student Team Competition. The competition highlights impressive young talent and provides O.R. and analytics students the opportunity to solve the kinds of real-world workplace challenges they will face during their careers. 

Military O.R.: New Editor’s Cut captures the past, present and future of operations research in the military

Military O.R.: New Editor’s Cut captures the past, present and future of operations research in the military

CATONSVILLE, MD, March 5, 2019 – From the very first moment the term operations research (O.R.) was created during World War II, it has been indelibly connected to the development of modern military warfare. And while today, O.R. sees applications in every industry around the world, it continues to serve an integral role in military operations, from manpower and equipment, to strategy and intelligence.

Can machine learning deliver critical market insights on consumer needs faster and cheaper?

Can machine learning deliver critical market insights on consumer needs faster and cheaper?

CATONSVILLE, MD, February 7, 2019 – Consumer brands have long used old-fashioned focus groups, interviews and surveys to best gauge consumer wants, desires and needs as part of processes that range from product development, to marketing and sales. As machine learning and artificial intelligence (AI) have emerged, there is an increasing interest in the ability to harness these solutions to save time and money, and to yield more reliable consumer insights.

When the insurance company monitors your driving in real time does it help?

When the insurance company monitors your driving in real time does it help?

CATONSVILLE, MD, February 6, 2019 – The traditional model for setting auto insurance premiums has been to base rates on the motorist’s driving history, age, gender and even marital status (in some states). Thanks to new technological options, insurance companies and motorists have started to work together to give the insurance companies access to better data on an individual driver’s risk level, and give the same driver a sense of greater control over how much he or she will pay in insurance premiums.

2019 INFORMS Franz Edelman Award: World’s leading operations research and analytics applications selected as finalists

2019 INFORMS Franz Edelman Award: World’s leading operations research and analytics applications selected as finalists

CATONSVILLE, MD, January 3, 2019 – INFORMS, the leading international association for professionals in operations research and analytics, has selected six finalists for the 48th annual Franz Edelman Award for Achievements in Advanced Analytics, Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and operations research (O.R.).