Analytics Conference Highlights Growth of Analytics in Business, Government


Ashley Smith
Public Affairs Coordinator

HUNTINGTON BEACH, CA, February 22, 2011 – Analytics, the increasingly important specialty that has been cited by Harvard Business Review, Sloan Management Review, Gartner, and Accenture for aiding better decisions at organizations, will be the focus of a conference hosted by the Institute for Operations Research and the Management Sciences (INFORMS®), the premier organization for advanced analytics professionals.

The INFORMS Conference on Business Analytics & Operations Research takes place at the Hyatt Regency Resort & Spa in Huntington Beach, California from April 15-17.

Speakers from Google, eBay, P&G, LinkedIn, Marriott, Amazon, Cisco, Nestlé, Intel and additional organizations will address the conference.

The meeting will include the organization’s 40th anniversary Franz Edelman Award Competition, a world series of analytics with teams from Intel, HP, the CDC, Carlson Hotels, Danaos, and TNT Express competing for the award. More about this year’s Edelman competition is at

The conference program includes keynotes by thought leaders at two of the world’s largest tech firms.

  •  eBay: Vice President of Analytics Bob Page. Page leads eBay’s data and analytics infrastructure, and is responsible for the strategy and policies that power data-driven decisions.
  • Google: Chief Economist Hal Varian. Varian will illustrate how you can use Google Trends data to measure the state of the economy in various sectors, and discuss implications for research and policy.  

Details about the keynotes and additional speakers are at

The conference tracks include The Analytics Process, Decision Analysis, Energy & Environment, Marketing Analytics, Public Sector Analytics, and Supply Chain Management.

Topics include:

  • Data Science: Data Science at LinkedIn
  • Competitive advantage: Driving competitive advantage with operations research and analytics
  • Social media: Applying Social Media Understanding to a Structured Marketing Data Environment
  • High impact analytics teams
  • Organizational Change: Influencers, Skeptics and Data Geeks: Using Analytics to Drive Organizational Change
  • Affinity analysis: Using affinity analysis to uncover the secrets of shopping behavior and responding
  • Fraud detection: Building an Identity-Based Fraud Detection Filter
  • Case Study: The Numbers Behind Burgers and Fries: A Case Study
  • Global Sourcing: Development and Implementation of a Global Sourcing Optimization Model at Ford Motor Company
  • Supply chain: Enabling Intel’s Supply Chain through Effective Analytics

The conference will feature an Executive Forum with more than 50 senior executives discussing analytics at their organizations.

Additional information is at

Many of the speakers are available for interview. For press passes and interviews, contact Barry List, 1-800-4INFORMs.


The Institute for Operations Research and the Management Sciences (INFORMS®) is an international scientific society with 10,000 members, including Nobel Prize laureates, dedicated to applying scientific methods to help improve decision-making, management, and operations. Members of INFORMS work in business, government, and academia. They are represented in fields as diverse as airlines, health care, law enforcement, the military, financial engineering, and telecommunications. INFORMS serves the scientific and professional needs of operations research analysts, experts in analytics, consultants, scientists, students, educators, and managers, as well as their institutions, by publishing a variety of journals that describe the latest research in operations research. INFORMS Online (IOL) is at Further information about operations research can be found at