INFORMS Society for Marketing Science

ISMS Research Datasets

The ISMS Research Datasets - we are now happy to provide some exciting new data bases to be used for academic research.

  • If you are an ISMS member please login now, using the “Member Login” button on the top right hand corner of this page, to ensure you receive the discounted member rate, then proceed to select your dataset.
  • If you are an INFORMS member or previous INFORMS customer you may login using the above “member Login” button, then proceed to select your dataset.
  • If you are not an ISMS member you may click on the dataset you wish to purchase below and proceed to check out where you will be asked to create a customer account.
  • If you wish to join ISMS you may use the “Join” button at the top of this page and select the appropriate join option.

1. ISMS Durable Goods Dataset 1

This is a panel dataset containing the transactions of 19,936 households made over the period December 1998 – November 2004 at a major U.S. consumer electronics retailer. There are a total of 173,262 transactions,including purchases and returns of products as well as extended warranties. There are 292 product categories, ranging from big ticket items such as televisions to small ticket items such as CDs and batteries.

For more information and to download the dataset go to this data's website:1. ISMS Durable Goods Dataset 1

2. ISMS Durable Goods Dataset 2

This dataset records customer response to a Christmas promotion campaign offered by a major U.S. consumer electronics retailer. There are 176,961 customers in the database, 88,336 of whom were mailed the promotion; 88,625 of whom were not. Retail sales during the promotion period are available for both sets of customers. There are 152 variables for each observation, most of which represent each customer’s purchase history before the promotion.

For more information and to download the dataset go to this data’s website: ISMS Durable Goods Dataset 2.

36th Annual INFORMS Marketing Science Conference

June 12-14, 2014
Emory University's Goizueta Business School
Atlanta, GA
Conference Website » 

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Sloan School of Management
Massachusetts Institute of Technology

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