INFORMS Society for Marketing Science

Dataset 1

ISMS Durable Goods Dataset 1

This is a panel dataset containing the transactions of 19,936 households made over the period December 1998 – November 2004 at a major U.S. consumer electronics retailer. There are a total of 173,262 transactions, including purchases and returns of products as well as extended warranties. There are 292 product categories, ranging from big ticket items such as televisions to small ticket items such as CDs and batteries.

 Data documentation:

We charge a fee of $200 for ISMS members and $500 for non-members (you can become a member by joining at ; note you can become a member of both INFORMS and ISMS or just ISMS). This nominal fee is used to cover administration costs. Funding support is available for students who cannot afford the fee (contact the President of ISMS in order to apply). Before purchasing this dataset please review the following vnd.openxmlformats-officedocument.wordprocessingml.document Purchase Agreement for ISMS Durables Database 1 . A receipt will be emailed to the person who purchased the data.

Click here to purchase this dataset

38th Annual INFORMS Marketing Science Conference

39th Annual INFORMS Marketing Science Conference

June 7-10, 2017

Los Angeles, CA
Chair:  Gerard J. Tellis
Conference Website:

Key Contacts

Dominique Hanssens
UCLA Anderson School of Management

Xueming Luo
VP of Electronic Communications
Fox School of Business
Temple University

mulitsite promo area

Meetings & Conferences