INFORMS Society for Marketing Science

Dataset 2

 ISMS Durable Goods Dataset 2

This dataset records customer response to a Christmas promotion campaign offered by a major U.S. consumer electronics retailer. There are 176,961 customers in the database, 88,336 of whom were mailed the promotion; 88,625 of whom were not. In-store sales during the promotion period are available for both sets of customers. There are 152 variables for each observation, most of which represent each customer’s purchase history before the promotion.

Data documentation

We charge a fee of $200 for ISMS members and $500 for non-members (you can become a member by joining at ; note you can become a member of both INFORMS and ISMS or just ISMS). This nominal fee is used to cover administration costs. Funding support is available for students who cannot afford the fee (contact the President of ISMS in order to apply). Before purchasing this data please review the following vnd.openxmlformats-officedocument.wordprocessingml.document Purchase Agreement for ISMS Durables Database 2 . A receipt will be emailed to the person who purchased the data.

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38th Annual INFORMS Marketing Science Conference

39th Annual INFORMS Marketing Science Conference

June 7-10, 2017

Los Angeles, CA
Chair:  Gerard J. Tellis
Conference Website:

Key Contacts

Dominique Hanssens
UCLA Anderson School of Management

Xueming Luo
VP of Electronic Communications
Fox School of Business
Temple University

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Meetings & Conferences