INFORMS Society for Marketing Science

Practice Prize Videos

The Society on Marketing Science Practice Prize Videos
Available Free On-line through MIT TechTV

Since its inception in 2003, the Marketing Science (ISMS-MSI) Practice Prize (recently renamed the Gary L. Lilien ISMS-MSI Practice Prize) has been awarded for outstanding implementation of marketing science concepts and methods. The methods used must be innovative, sound, and appropriate to the problem and organization, and the work must have had significant, verifiable, and preferably quantitative impact on the performance of the client organization.

The competition, always hotly contested, has been the source of outstanding videos that, until now have been available only on physical DVDs.

Now, through an arrangement with MIT TechTV, the (22, currently) videos are available free to anyone with an internet connection. They are available both in streaming form, or (better and more reliable) downloadable in the three most common formats: flash (flv), wmv and mov. In addition a pdf with the associated powerpoint files is also available for download.

If you go to:

you will see the homepage for the collection; the videos are sorted by year as "subcollections."

These videos illustrate the impact that excellent marketing science has in practice and can be used in the classroom, for executive training, in consulting engagements and to demonstrate to management the impact that good marketing science can have. The licensing agreement allows free use and editing (with attribution). Please pass the link on to your colleagues and post the link on your website so that these outstanding examples of what our profession has to offer can get the widest possible exposure

The website format is in "beta" version at the moment and will be finalized in about 3 months; in the meantime, please direct any questions or suggestions to Gary L. Lilien,

Also note that MIT Tech TV is also hosting six classic videos that were both marketing science applications and INFORMS Edelman Prize Winners or Finalists at:

The next ISMS-MSI Practice Conference will take place late in 2011, hosted by the University of Maryland; details on that conference will be forthcoming.

37th Annual INFORMS Marketing Science Conference

June 17-19, 2015
INFORMS Marketing Science Conference
Baltimore, MD
Chair: Dipankar Chakravarti
Conference Website » 

Key Contacts

John Hauser
Sloan School of Management
Massachusetts Institute of Technology

Xueming Luo
VP of Electronic Communications
Fox School of Business
Temple University

mulitsite promo area

Meetings & Conferences