ISMS Marketing Science Conference

The 39th Annual ISMS Marketing Science Conference will be held June 7-10 at the University of Southern California in Los Angeles.

The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners and policymakers with a shared interest in rigorous scientific research on marketing problems.

Topics include but are not limited to branding, segmentation, consumer choice, competition, strategy, advertising, pricing, product, innovation, distribution, retailing, social media, Internet marketing, global marketing, big data, machine learning, choice models, game theory, structural models and randomized control trials.

For more information and to register, visit the conference website: https://marketingscience2017.usc.edu/.