Cool factor, deadlines, soup science and more

Compiled by Ashley Kilgore

Reducing the costs of chronic illness

A forthcoming study in the INFORMS journal Marketing Science by Jian Ni, INFORMS member and professor at Johns Hopkins Carey Business School, explores how to reduce healthcare expenditures by guiding patients to a more appropriate level of healthcare.
- Changing Business, Johns Hopkins Carey Business School, Sept. 16

Measuring the cool factor

In an upcoming study in the INFORMS journal Management Science, INFORMS member and professor at the Johns Hopkins Carey Business School, Ruxian Wang, has developed a method to measure the appeal or “cool factor” of commercial products and how this impacts consumer spending.
- Changing Business, Johns Hopkins Carey Business School, Sept. 16

O.R. master’s degree has third highest salary potential

According to PayScale’s “2016–2017 College Salary Report,” an operations research master’s degree ranks third behind only computer science and engineering, and nurse anesthesia for the highest salary potential.
- Forbes, Sept. 22

Strengthening the ties between students and industry

Executive director of INFORMS, Melissa Moore, presented Carnegie Mellon University’s H. John Heinz III College with the UPS George D. Smith Prize. This prize is awarded in recognition of the school’s encouragement of stronger ties between industry and students studying operations research and analytics, in particular, for student projects relating to healthcare and real estate.
- Pittsburgh Business Times, Sept. 26

Are strict deadlines impacting your work quality?

A new study in Management Science, led by Syracuse University professor Natarajan Balasubramanian, found that when managers implement strict deadlines, their workers tend to complete their tasks at the last minute, which often leads to lower quality outcomes.
- Eenadu India, Sept. 28

Increase both online and in-store purchases with online display ads

A recent study in the INFORMS journal Marketing Science conducted by Yahoo! Research in partnership with a nationwide retailer explored the effects of online display advertising on both online and in-store purchases. The study authors found statistically significant evidence that the retailer ads increased sales 3.6 percent relative to the control group.
- Consumer Goods Technology, Sept. 30

Exploring the ‘Uber effect’

Two INFORMS members at the Arizona State University W.P. Carey School of Business, Professors Yili Hong and Zhongju Zhang, in conjunction with research associate Ziru Li, have conducted a study that explores the positive impact of ride-hailing services, including reduced traffic congestion, travel time and gas expenses. Their study was presented at the INFORMS Annual Meeting in November.
- Science Blog, Sept. 30

Exploring the CAP exam

An editorial by Arnie Greenland, Ph.D., CAP, professor of the Practice at the Robert H. Smith School of Business at the University of Maryland, College Park, explores the foundation of the CAP certification program, its growing recognition among employers, and provides a sneak peek at what to expect when taking the exam.
- KDnuggets, Oct. 12

Betting to lose helps you win

From sports teams to political candidates, when your side loses it can be painful. An upcoming study in the INFORMS journal Management Science finds that this pain can be lessened if you bet against your team or candidate, though feelings of disloyalty may prevent many from doing so.
- The New York Times, Oct. 14

An O.R. career means high pay with low stress

Based on data pulled from the Occupational Information Network (O*NET) – a U.S. Department of Labor database that compiles detailed information on hundreds of jobs – and the U.S. Bureau of Labor Statistics website, operations research analysts are among a list of 26 jobs that combine high pay with low stress.
- Independent, Oct. 19

Enhancing oil system safety

INFORMS member Jennifer Pazour, assistant professor of industrial and systems engineering at Rensselaer Polytechnic Institute, has been named a recipient of a 2016 Gulf Research Program Early-Career Research Fellowship, a program that funds activities to enhance oil system safety and the protection of human health and the environment in the Gulf of Mexico and United States.
- NewsWise, Oct. 19

The science of soup

You may not realize it, but a significant amount of science and technology is behind every can of soup. INFORMS member Joseph Byrum, senior R&D and strategic marketing executive with Syngenta, explores the extensive research that goes into plant genetics and breeding to canning to create a “simple” can of tomato soup.
- Fast Company, Oct. 20

O.R. analyst ranks among top paying jobs for women

O.R. analyst ranks among top paying jobs for women
Operations research analyst ranks at number 10 on a list of the 17 highest paying jobs for women.
-, Oct. 20

The pub crawl of a lifetime

Planning a pub crawl and need to know the shortest distance between each establishment in which you hope to imbibe? INFORMS member William Cook, professor with the University of Waterloo, Canada, has done just that on a much grander scale than could be accomplished in one night of festivities. Using the “traveling salesman problem” approach, Cook plotted the coordinates of 24,727 pubs in the U.K. to ascertain the shortest possible route between them all.
The Guardian, Oct. 21

The Benefits of working outside you field

After dedicating a significant number of years and money to earning a university degree, what motivates people to voluntarily work in jobs outside their field? In a study selected for publication in the INFORMS journal Organization Science, study author Briana Sell Stenard, an INFORMS member and assistant professor of management and entrepreneurship at the Stetson School of Business and Economics at Mercer University, explored the factors that contribute to this including loss of interest, better pay and working conditions, higher positions and increased flexibility.
Harvard Business Review, Oct. 31

For links to all of the articles mentioned above, see

Ashley Kilgore ( is the public relations manager at INFORMS.