INFORMS NEWS: Business analytics conference to focus on real-world solutions

Every business, every organization and every analytics professional experiences the ups and downs and the twists and turns of analytics. Making analytics work in real organizations can be a dynamic ride for even the most seasoned practitioners. The 2016 INFORMS Conference on Business Analytics and Operations Research, set for April 10-12 at the Hyatt Regency Grand Cypress in Orlando, Fla., will help you to conquer the challenge. The conference consistently delivers proven applications and processes that will improve your business’s bottom line. This year nearly 1,000 leading analytics professionals and industry experts will come together to share ideas, network and learn about a wide range of problem-solving techniques and methods.

With presentations that revolve around real-world solutions, attendees will hear the full story behind successful analytics projects. This, in turn, will help attendees gain insight and drive business planning.

This year’s world-class lineup of speakers and strategic thought leaders will present talks on a wide range of problem-solving techniques and methods. Invited tracks on analytics leadership and soft skills, decisions and risk analysis, fraud detection and life sciences, Internet of Things, marketing analytics, revenue management and pricing, sports and entertainment and supply chain analytics will be of great interest to anyone looking to make analytics work in their organization. The program will be rounded out by about 30 hand-picked, member-contributed talks, in-depth technology workshops, poster presentations, panels and several opportunities for networking.

Keynote speakers Paul Ballew of Ford and Samuel Eldersveld of Uber will headline this year’s event, with talks scheduled for April 11 (Ballew) and April 12 (Eldersveld).

Paul Ballew

Paul Ballew

Paul Ballew is the global chief data and analytics officer at Ford Motor Company. Appointed in December 2014, Ballew leads Ford’s global data and analytics teams including development of new capabilities supporting connectivity and smart mobility. Prior to joining Ford, he was chief data, insight & analytics officer at Dun & Bradstreet. In this capacity he was responsible for the company’s global data and analytic activities along with the company’s strategic consulting practice. Previously, Ballew served as Nationwide’s senior vice president for customer insight and analytics. He directed customer analytics, market research, and information and data management functions, and supported the company’s marketing strategy. His responsibilities included development of Nationwide’s customer analytics, data operations and strategy. Ballew joined Nationwide in November 2007 and established the company’s customer insights and analytics capabilities.

Samuel Eldersveld

Samuel Eldersveld

Samuel K. Eldersveld received his Ph.D. in operations research from Stanford University in 1992. Dr. Eldersveld worked as a mathematician for manufacturing and planning at Boeing from 1991-2000 in the Phantom Works division. He joined Expedia as a startup and spent time at Starbucks before moving to Amazon as a principal research scientist in Seattle. Dr. Eldersveld joined Uber Technologies Inc. in 2015 to work with the data sciences teams in San Francisco. Dr. Eldersveld was also affiliated with the University of Washington Foster School of Business as a non-tenure-track auxiliary faculty member and lecturer in the department of Information Systems and Operations Management from 2005-2008.

This year’s conference is chaired by Elea Feit, assistant professor of marketing at LeBow College of Business, Drexel University. Other committee members include analysts and managers from companies such as InterContinental Hotels Group, Walt Disney World, Walmart, Mayo Clinic, Exponent, Chevron, Accenture, The Kroger Company, Intel Corporation, Schneider National, Deloitte Consulting, BlueLabs, MITRE and Lockheed Martin, as well as leading universities and government agencies. The committee develops the topic tracks, selects speakers and organizes the presentations that comprise the heart of the conference.

The talks are organized into the following focused tracks as described above. The program also includes six tracks of contributed talks, tracks on software solutions and poster presentations that include case studies, best practice examples and academic research with a practitioner orientation.

Special programs within the conference are designed for future analytics leaders. The Early Career Connection provides early career professionals with new perspectives into some of the most critical problems facing industry today, enabling them to broaden their research agendas. The INFORMS Professional Colloquium is designed to help practice-oriented master’s and Ph.D. students transition into successful careers. Participants in both programs can register for the full conference at a discounted rate but must be nominated and selected to attend.

The Analytics Career Fair is INFORMS’ premier, professional career event that allows top analytics employers and seasoned professionals the ability to connect in a casual atmosphere. The career fair is included in the registration for this conference.

The Hyatt Regency Grand Cypress in Orlando, Fla., will host the conference.

The Hyatt Regency Grand Cypress in Orlando, Fla., will host the conference.

The Hyatt Regency Grand Cypress offers an impressive collection of on-site activities, in addition to being just one mile from Walt Disney World and close to everything else Orlando has to offer. Conference registration rates start at $1,065 for INFORMS members. Special rates are available for students, retired attendees, conference newcomers and selected speakers. A team discount is also available.

For more information, visit meetings.informs.org/analytics2016.