Marketing Science

Marketing Science

Marketing Science, published bimonthly by INFORMS, focuses on articles that answer important research questions in marketing. Researchers employ a rigorous mathematical modeling approach aimed at improving the actions of marketing decision makers, offering a deeper understanding of marketing phenomena.

Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing. The journal promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Its articles report on significant findings and methodological advances related to many marketing topics, including pricing, new products, channels, promotions, salesforce management, buyer behavior, product lines, forecasting, advertising, competitive strategy, services marketing, targetability, and segmentation.

Frequency: 6 issues/year (bimonthly)
ISSN: 0732-2399, eISSN: 1526-548X
First Year Published: 1982
Institute for Scientific Information (Thomson ISI)
Social Sciences Citation Index (SSCI) category: Business
2015 Impact Factor: 1.647, 5-Year Impact Factor: 3.055

Subscribe to: Marketing Science

Web Feed: MKSC


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Issue 1: January – February 2017
Space Reservation: December 19, 2016
Ad Materials Due: December 28, 2016

Issue 2: March – April 2017
Space Reservation: February 10, 2017
Ad Materials Due: February 17, 2017

Issue 3: May – June 2017
Space Reservation: April 4, 2017
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Issue 4: July – August 2017
Space Reservation: June 6, 2017
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Issue 5: September – October 2017
Space Reservation: August 11, 2017
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Issue 6: November – December 2017
Space Reservation: October 10, 2017
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