Marketing Science

Marketing Science cover

Marketing Science, published bimonthly by INFORMS, focuses on articles that answer important research questions in marketing. Researchers employ a rigorous mathematical modeling approach aimed at improving the actions of marketing decision makers, offering a deeper understanding of marketing phenomena.

Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing. The journal promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Its articles report on significant findings and methodological advances related to many marketing topics, including pricing, new products, channels, promotions, salesforce management, buyer behavior, product lines, forecasting, advertising, competitive strategy, services marketing, targetability, and segmentation.

Frequency: 6 issues/year (bimonthly)
ISSN: 0732-2399, eISSN: 1526-548X
First Year Published: 1982
Clarivate Analytics
Social Sciences Citation Index (SSCI) category: Business
2018 Impact Factor: 2.490, 5-Year Impact Factor: 3.598

Subscribe to: Marketing Science

Web Feed: MKSC


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Issue 1: January – February 2020
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Issue 2: March – April 2020
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Issue 6: November – December 2020
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