Marketing Science

Marketing Science cover

Marketing Science, published bimonthly by INFORMS, focuses on articles that answer important research questions in marketing. Researchers employ a rigorous mathematical modeling approach aimed at improving the actions of marketing decision makers, offering a deeper understanding of marketing phenomena.

Our Member Authors have the opportunity to work with INFORMS PR to highlight their work through press releases and media placements.


Marketing Science is the premier journal focusing on empirical and theoretical quantitative research in marketing. The journal promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Its articles report on significant findings and methodological advances related to many marketing topics, including pricing, new products, channels, promotions, salesforce management, buyer behavior, product lines, forecasting, advertising, competitive strategy, services marketing, targetability, and segmentation.

Frequency: 6 issues/year (bimonthly)
ISSN: 0732-2399, eISSN: 1526-548X
First Year Published: 1982
Clarivate Analytics
Social Sciences Citation Index (SSCI) category: Business
2018 Impact Factor: 2.490, 5-Year Impact Factor: 3.598

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Web Feed: MKSC

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Issue 1: January – February 2020
Space Reservation: November 27, 2019
Ad Materials Due: December 6, 2019

Issue 2: March – April 2020
Space Reservation: January 29, 2020
Ad Materials Due: February 5, 20120

Issue 3: May – June 2020
Space Reservation: March 30, 2020
Ad Materials Due: April 6, 2020

Issue 4: July – August 2020
Space Reservation: May 29, 2020
Ad Materials Due: June 5, 2020

Issue 5: September – October 2020
Space Reservation: July 31, 2020
Ad Materials Due: August 7, 2020

Issue 6: November – December 2020
Space Reservation: September 29, 2020
Ad Materials Due: October 6, 2020