Case—Revenue Management at Harrah's Entertainment, Inc.

Narendra Agrawal - nagrawal@scu.edu
Department of Operations and Management Information Systems, Leavey School of Business, Santa Clara University, Santa Clara, California 95053
Morris A. Cohen - cohen@wharton.upenn.edu
Operations and Information Management Department, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
Noah Gans - gans@wharton.upenn.edu
Operations and Information Management Department, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Abstract

Harrah's Entertainment operates a highly diversified network of gambling facilities in the United States and the United Kingdom. This case introduces students to Harrah's use of price controls for hotel revenue management: how it works, how it integrates with Harrah's Total Rewards loyalty card, and how it might be changed. Within the context of a course on revenue management or service operations, the case can be used effectively to discuss principles of revenue management and to demonstrate the use of a number of quantitative analysis techniques to design and optimize revenue management systems.

Key words
revenue management; gaming industry; clearing prices; bid prices; hotels

History
Received: May 2008; accepted: January 2009. This paper was with the authors 5 months for 1 revision.

Download the PDF
pdf 10.1287/ited.9.3.158

Supplementary Materials

Citation Information
Agrawal, N., M. A. Cohen, N. Gans. 2009. Case—Revenue Management at Harrah's Entertainment, Inc. INFORMS Trans. Ed. 9(3) 158-179. Available online at http://ite.pubs.informs.org/.

DOI: 10.1287/ited.1090.0031ca

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